Fashion
Coverage from the Fashion desk.
Lands' End Brings 'Tote Tailgate Tour' to Three College Towns
Lands' End is mounting a college football marketing campaign this fall, including a new clear tote bag and game-day events in Bloomington, Ann Arbor and Oxford, as it works to reach new shoppers.
Avolta takes two 11-year F&B contracts at Brasília Airport, opening first hybrid retail-dining concept in Brazil
Avolta has secured two 11-year food and beverage contracts at Brasília International Airport, extending its long-running retail presence there into dining and launching its first hybrid retail and F&B concept in Brazil.
Optimax Eyewear Widens Vertically Integrated Push as Online Prescription Eyewear Matures
Optimax Eyewear, the Atlanta-based parent of GlassesUSA.com, is expanding a vertically integrated model spanning retail, manufacturing and technology as online eyewear enters a more mature phase.
LVMH, Burberry Downgraded to Hold as Luxury Stocks Brace for a Tough 2026 Second Half
LVMH and Burberry Group shares extended declines on Wednesday after a broker cut both to hold, citing a soft luxury backdrop and limited upside for the UK brand. A Goldman Sachs basket of luxury stocks is down 13% year-to-date.
Tommy Hilfiger Opens First ‘Residence’ Concept Store in Dublin
Tommy Hilfiger has opened a refitted store in Dundrum, Dublin, introducing its new ‘Residence’ retail concept to Ireland’s largest shopping and entertainment destination.
Mulberry Marks London Fashion Week Return With Christopher Kane Debut
Mulberry will return to London Fashion Week for the first time in years on September 20, where creative director Christopher Kane will debut his first women's collection for the British house. The show marks the next phase of the company's turnaround strategy.
China’s Young Workers Fight ‘Office Aging’ With Wellness Hacks and ‘Gross’ Outfits
Young professionals in China are pushing back against the physical and mental toll of corporate life with unconventional wellness routines and deliberately sloppy workwear, saying their time at the company shouldn’t cost them their youth.
Victoria Beckham opens first New York boutique in SoHo
Source signal: Victoria Beckham opens new boutique in New York City
Zegna Group’s H1 Revenue Rises to €987.3 Million, but Net Profit Falls
Ermenegildo Zegna Group grew first-half revenue 9 percent to €987.3 million, driven by strong direct-to-consumer sales, although net profit declined during the period.
Brunello Cucinelli Debuts Paris Flagship on Rue Saint-Honoré
Brunello Cucinelli has opened a new flagship on Rue Saint-Honoré, designed as a private residence that blends Italian craftsmanship with Parisian elegance. The 2,800-square-meter space spans seven floors.
New York Fashion Week puts American heritage brands in the spotlight
The upcoming New York Fashion Week lineup features American legacy names including Ralph Lauren, Coach and Tommy Hilfiger, as these labels draw younger Gen Z shoppers despite broader global luxury sector challenges.
Birkenstock opens Shibuya flagship with footbed-inspired design
Birkenstock has opened a new 90-square-metre boutique in Tokyo's Shibuya district, located on the ground floor of a newly built ten-storey building.
Mango tops UK fashion returns policy ranking
A new ranking places Mango as the UK's most returns-friendly fashion retailer, thanks to its 30-day returns window, free drop-off and in-store options, and low-cost home collection. ASOS follows in second place with a score of 75/100.
Pomelo operator KCG turns clothing donations into loyalty driver
PT Kurnia Ciptamoda Gemilang, which runs fashion brand Pomelo in Indonesia, collected 231 kilos of clothing in the first month of a store-based reuse and recycling programme aimed at environmentally aware younger shoppers.
Quince’s First Sample Sale Draws Hours-Long Lines and Sells Out Early
Quince’s inaugural sample sale in San Francisco on Aug. 14-15 drew block-long queues and two-and-a-half-hour waits, with all merchandise gone six hours before closing.
Seven Brands Premiere New AW26 Ad Campaigns
Burberry, Giorgio Armani, Sandro, Salvini, DKNY, Furla and Gianni Chiarini Firenze have unveiled their latest autumn/winter 2026 campaigns, with British heritage, minimalist codes and cinematic styling in focus.
Four Seasons Maui at Wailea Opens Pantry Maui Café With Madhappy
Four Seasons Resort Maui at Wailea has opened Pantry Maui, a new café created with Los Angeles fashion brand Madhappy, offering island-inspired drinks, grab-and-go fare, and resort-exclusive retail.
Dolce & Gabbana Weighs Property Sales to Boost Liquidity
Dolce & Gabbana is seeking to raise cash through extraordinary corporate transactions, including potential property sales, after banks granted a debt waiver as luxury demand remains weak.
France to levy fees on ultra-fast fashion from Asian e-commerce platforms
France will start applying a fee on ultra-fast fashion items this week, with the levy set to climb to nearly €20 per garment, targeting platforms such as Shein, Temu and AliExpress.
Authentic Brands Group Takes Majority Stake in Drake’s OVO
Source signal: Authentic Brands Group acquires 51% majority stake in rapper Drake’s lifestyle brand OVO
Retail's New 'It' Character Is a 70-Year-Old Dutch Bunny Named Miffy
Miffy, the Dutch cartoon bunny created by Dick Bruna in 1955, has become a licensing powerhouse, partnering with brands from Starbucks to Baccarat. The character's blend of nostalgia and kid appeal has made her one of retail's most sought-after collaborations.
Kurate International expands Belle & Beau travel retail offer with new jewellery and watches
Kurate International has enlarged Belle & Beau's travel retail assortment with fresh jewellery and watch launches, supported by a brand refresh and a gift-with-purchase extension.
Carhartt’s NFL campaign puts Highmark Stadium’s builders in the spotlight
Carhartt’s latest “Made Possible” ad spotlights the tradespeople who built Highmark Stadium, the Buffalo Bills’ new home, as the workwear brand taps into football season without featuring athletes on the field.
Mulberry opens boutique at Shinsegae Duty Free Myeong-dong
British luxury brand Mulberry has launched a new boutique at Shinsegae Duty Free's flagship store in Seoul's Myeong-dong district, featuring signature leathergoods and accessories.
Dolce & Gabbana secures bank waiver as revenues dip 2%, debt rises
Dolce & Gabbana reported a 2% revenue decline to €1.86 billion for the fiscal year ended March 31 and secured a bank waiver after breaching loan covenants.
Adidas Originals Launches All-Female Activewear Campaign in China
Adidas Originals is entering China's competitive activewear market with a localized, all-female campaign for its new Originals Sport line, featuring six athletes and celebrities.
NikeSKIMS Signals Mainland China Debut With Shanghai Hoardings
NikeSKIMS, the women's activewear brand from Nike and Kim Kardashian's SKIMS, has teased its first mainland China store with hoardings in Shanghai reading 'Coming Fall 2026'.
U.S. Polo Assn. Hits Record $2.7B in Sales as Younger Shoppers Drive Growth
U.S. Polo Assn. reported a record $2.7 billion in sales for 2025, fueled by a larger store footprint and rising demand among Gen-Z women and Gen-Alpha boys.
Yeti Out’s NO CODES Capsule Reimagines Hong Kong’s Star Ferry Uniform
Yeti Out has launched an eight-piece capsule collection inspired by Hong Kong’s iconic Star Ferry uniform, blending local heritage with club-culture utility. The NO CODES range features convertible tracksuits and reflective details, initially dropping at Hong Kong’s J-01 store before going global.
Nomadic 'Shanzhai MFA' Blurs Art, Fashion, and Education Across China
Shanzhai MFA, a nomadic artist collective founded in 2023, is redefining art education with low-residency programs across rural China and a recent two-week takeover of a Shanghai fashion-and-art space.
Gen Z Luxury Shoppers Turn to Resale Before Buying New, Says RealReal CEO
Younger consumers are price-checking pre-owned luxury goods to estimate future value before purchasing new items, according to Rati Sahi Levesque, CEO of The RealReal.
Makeup Artist Olivier Echaudemaison Dies at 84
Olivier Echaudemaison, the visionary makeup artist who created color cosmetics for Guerlain and Givenchy, has died at 84. He also styled hair for the Duchess of Windsor and numerous celebrities.
Baggallini targets younger shoppers with new collections and first pop-up
Baggallini is expanding beyond its millennial mom base with new product lines and its first pop-up, aiming to win over Gen Z and millennial customers.
Tapestry quarterly sales rise 8.9% as Coach demand offsets Kate Spade weakness
Tapestry Inc reported an 8.9% rise in quarterly sales, boosted by resilient demand for Coach handbags, though weakness at Kate Spade tempered its annual revenue outlook.
China’s Gen Z Are Taking Up Quilting, Giving Traditional Pīnbù a Modern Twist
Young Chinese are turning to the ancient craft of pīnbù, or patchwork, as a mindful escape and a form of 'mechanical healing,' fueling a handicraft economy worth an estimated 120 billion yuan.
Panerai left behind as luxury watch market revives
Source signal: Luxury watch revival brings bulky Panerai timepieces no relief
Michael Lau and Carhartt WIP Launch Second Capsule, Flowers: Serendipity
Hong Kong artist Michael Lau, known as the 'Godfather of Designer Toys,' has released his second collaboration with Carhartt WIP, a capsule called Flowers: Serendipity that celebrates the beauty of ordinary urban moments.
Missile Strike Ruins Kyiv Eveningwear Startup’s New Collection
Cili Nochi, an independent eveningwear label in Kyiv, lost its entire High Summer collection when a Russian missile hit a logistics facility near Kyiv in July, forcing the brand to start over.
Taylor Swift Wedding Dress Speculation Puts Bridal Brands on Alert
As Taylor Swift's wedding dress remains a closely guarded secret, bridal retailers like David's Bridal are already positioning to meet a surge in demand for a similar style.
Adidas Rebrands China Outdoor Line as Shanchuanli
Adidas has renamed its outdoor line in China as Shanchuanli, aiming to blend technical outdoor credibility with everyday urban style through a new campaign film and broader lifestyle positioning.
Foot Locker doubles down on long-form content with new brand film
Foot Locker is investing in long-form digital storytelling with a two-minute brand film narrated by Method Man, launching its new platform 'It Will Always Be Foot Locker' as part of its turnaround efforts.
Canary Islands Project Helps Mauritanian Women Gain Fashion Skills
A fashion show in Nouakchott marked the first phase of a Canary Islands Government initiative to create employment opportunities for Mauritanian women through fashion skills training, featuring ten local brands and 40 participants.
Cole Haan Debuts First Luggage Collection as It Expands Travel Offerings
Cole Haan is introducing its first luggage line this month, offering carry-on and checked bag sizes as the footwear brand deepens its focus on travel.
Vogue World Sets Its Sights on San Francisco for Next Year
Vogue World, the fashion, art and music extravaganza, will take place in San Francisco next year, a move that underscores the growing crossover between tech culture and high fashion.
Fashion Brands to Showcase at Maison&Objet This September
Maison&Objet, the Parisian trade fair known for furniture and décor, will again feature a dedicated fashion section this September, showcasing more than 150 French and international ready-to-wear and accessory labels.
Chanel First-Half Sales Jump 16% on Blazy Collections
Chanel Ltd. posted a roughly 16% rise in comparable first-half revenue, outpacing rivals, as demand for Matthieu Blazy's debut collections drove growth across regions.
Vittorio Camaiani to Present ‘Senza Confini’ in Italian Lavender Fields
On Friday, designer Vittorio Camaiani will stage a fashion show in the lavender fields of Collelongo, in Italy’s L’Aquila province, blending high fashion with craftsmanship and artistic inspiration.
LVMH Sells Patou to Mehta Family's Nirvana Investments
LVMH has sold its stake in fashion house Patou to existing shareholders, the Mehta family, through their investment vehicle Nirvana Investments. The move comes months after creative director Guillaume Henry's departure.
Max Mara reopens Munich boutique with new retail concept
Source signal: Max Mara launches new retail concept in Munich
UK Physical Stores Outperform for Fashion in July
Source signal: UK physical stores outperform for fashion category in July
Meadowhall adds Mint Velvet and Belstaff, plans Michael Kors refit
Meadowhall has added Mint Velvet and Belstaff to its fashion line-up and will refit its Michael Kors store, reinforcing its status as the UK's leading super-regional shopping centre.
Japanese Brands Leverage 'Made in Japan' Appeal to Court French Retailers at Paris Fashion Week
During the June edition of Paris Fashion Week, several Japanese labels traveled to Paris to strengthen ties with French stockists or enter the market, banking on the 'Made in Japan' cachet as a key advantage.
Eight Rising Chinese Musicians Redefine Mandopop in 2026
A new wave of Chinese musicians is revitalizing Mandopop, with artists like Jude Chiu, Leah Dou, and Matt Lv gaining recognition through awards and streaming platforms.
Prada Beauty Appoints Zendaya as Global Ambassador for Prada Paradoxe
Zendaya has been named the new global face of Prada Paradoxe, the Italian house’s signature fragrance. The actress and style icon was selected for her intelligence, versatility and creative spirit.
Kering Eyewear Achieves Record First-Half Performance; Parent Group Revenue Declines Slightly
Kering Eyewear delivered a record first-half performance, contributing to the luxury group's €7.22 billion in revenue, down 3% year-on-year but with Q2 growth.
BFC launches Fashion Britain initiative as part of decentralisation effort
The British Fashion Council has unveiled a nationwide programme called Fashion Britain aimed at reshaping the fashion landscape across the UK.
Nike and Lululemon face lawsuits over alleged 'phantom discount' pricing
The sportswear giants are accused of listing artificially high regular prices to make sale discounts appear larger, with a California plaintiff claiming Lululemon's tights hadn't been sold at the stated original price for months.
Adidas Turns Football Shirts into Fashion Icons with Retro Kits
Adidas is capitalizing on the 'blokecore' trend by releasing retro-inspired football kits, reviving historic crests and the Trefoil logo.
R. Brand Group CEO Raphael Heinold Departs
Source signal: R. Brand Group's CEO departs
Gap Returns to Beauty with Relaunch of Fragrance Collection
Gap Inc. is re-entering the beauty category with Gap Beauty, reviving its iconic fragrance line.
Mid-Market Fashion Brands Accelerate African Expansion
The trend of international fashion brands entering Africa is picking up speed, led by mid-market players, while luxury labels face stiff competition from European rivals.
East Asian Graphics Archive Celebrates Contemporary Design
The East Asian Graphics Archive, founded in 2023, curates and preserves contemporary graphic art from the region as a counter to homogenized visual trends.
Jewellery Sales Emerge as Key Differentiator for Luxury Groups Amid Fashion Slump
As luxury conglomerates face declining fashion sales and geopolitical headwinds from the Middle East conflict, investors are zeroing in on jewellery performance as a critical factor in determining market winners.
Fashion's Trademark Battles Intensify Over Colors, Patterns and Logos
Three trademark disputes emerged in a single week this July, reflecting a growing industry trend to treat colour palettes, patterns and logos as legally protected assets rather than mere design choices.
Sports Direct Opens Dublin Flagship, CEO Criticizes UK Retail Taxes
Sports Direct and Everlast Gyms+ have opened a combined flagship store on Dublin's Henry Street, replacing a former Debenhams. The CEO also used the occasion to criticize UK tax policies.
Under Armour names François Arnaud brand ambassador
Source signal: Under Armour taps François Arnaud as brand ambassador
Faye Wong’s 1998 Aesthetic Prefigured Today’s Y2K Revival
Hong Kong singer Faye Wong’s 1998 album art, featuring sunburn makeup and sci-fi futurism, anticipated the Y2K look now popular among Gen Z.
Denim Takes Center Stage as Back-to-School Shopping Season Lengthens
Retailers including Pacsun, Kohl's, and Gap are launching denim-focused back-to-school campaigns earlier than ever, as shopping begins weeks ahead of past years.
Patrick McDowell Enters US Market Through Two Major Retailers
British designer Patrick McDowell has launched in the United States via partnerships with two key retail names, expanding his brand's reach despite challenging tariff conditions for UK exporters.
Xu Yang Steps Down as Anta Brand CEO, Signaling a Reset
Xu Yang has resigned as CEO of Anta Brand, citing family reasons, and will take on another role within the group. Lai Shixian, Anta Group's executive director and co-CEO, steps in as replacement amid slowing growth.
Staged Marriage of Sticker Characters Drives Record Sales at Nanjing Mall
Chinese sticker IP Siam Lip and Japanese character My Friend Rabbit staged a mock wedding at Jingfeng Center in Nanjing, leading to a pop-up store that sold out many of its 200 limited-edition products within days.
Ex-Grooming Writer Nick Burns and Beauty Vet Ye Jin Launch Hair Longevity Brand Manuscript
Nick Burns and Ye Jin, armed with deep industry experience and personal frustrations with hair loss products, are launching Manuscript, a brand focused on effective, sustainable hair longevity for both men and women.
Brexit Slows Cross-Channel Fashion Wholesale Trade, Joor Data Shows
A decade after the Brexit referendum, data from wholesale platform Joor reveals a significant decline in fashion trade between the UK and continental Europe, as local brands gain ground.
About You’s Scayle Studios Brings AI-Powered Photo Studio to UK
About You’s Scayle Studios has launched its AI-driven photo and video production service in the UK, promising to cut turnaround times from weeks to minutes.
Berlin Fashion Week Spring/Summer 2027 Showcases 53 Shows Across Historic Venues
Berlin Fashion Week ran from July 2 to 5, hosting 53 shows at venues including ICC Berlin, Charlottenburg Palace, and Kronprinzenpalais, reinforcing its role as a hub for international networking.
Elon Musk's son sparks surge in Chinese heritage bag sales, highlighting US$14.8b e-commerce sector
A tiger-head bag worn by Elon Musk’s son has gone viral in China, driving sales for traditional artisan brand Yestee and underscoring the rapid growth of the country’s intangible heritage e-commerce market, valued at US$14.8 billion.
Victoria Beckham Beauty Takes Over Nolita Café for Portofino ’97 Celebration
Victoria Beckham Beauty has launched a limited-time pop-up at Caffe Paradiso in New York's Nolita neighborhood to celebrate its signature fragrance, Portofino ’97.
Exoceuticals Launches with Regenerative Skincare Powered by Biotechnology
Exoceuticals has entered the beauty market with a science-driven range that applies regenerative medicine and longevity research to skincare and haircare. The brand launched in April 2024 in New York City.
China’s Gen Z Coins New Slang for Emotional Exhaustion and ‘Villain Era’
Chinese Gen Z internet users have popularized new buzzwords including 'spiralling' for mental fatigue, 'villain era' for aggressive self-assertion, and 'crispy' for sudden physical fragility, reflecting deeper cultural shifts.
Reworld MediaConnect Appoints Two Senior Figures to Fashion Unit
Source signal: Reworld MediaConnect bolsters its fashion division with two appointments