Retail / news
Bogg Expands Beyond Beach With Zippered Go Tote Line
Bogg is widening its range past the open-top EVA beach tote with the Go Tote, a zippered carry aimed at commuters, athletes and travelers, priced from $90 to $150.
The new bag, debuting this month, adds a zippable top, a crossbody strap and a dedicated laptop pocket to the brand's familiar silhouette. It is built from a soft-touch material over an EVA foam rubber base and will be offered in three sizes retailing at $90, $120 and $150.
Bogg developed the design from customer feedback, according to founder and CEO Kim Vaccarella, who said the company expects the Go Tote to draw new shoppers as well as existing customers seeking something different from the original.
That original remains a roomy EVA tote that stands upright and wipes clean, a format shoppers typically carry to the beach, pool or park loaded with sunscreen, towels and snacks. Its open top, however, offers less security than some buyers want, a gap the zippered Go Tote is designed to fill with interior and exterior pockets.
Bogg was founded in 2008 and relaunched in 2013, building a cult following in recent years largely through social media. The company said it has passed $400 million in lifetime sales and sold 2.2 million bags in 2025.
Distribution is split roughly 40% through retail partners, with the remaining 60% coming from direct-to-consumer channels and Amazon. Bogg said it is on track for record revenue in 2026.