Retail / news
Sprayground and Harding+ launch underwater pop-up aboard P&O Cruises' Arvia
Harding+ has teamed up with New York fashion label Sprayground for an underwater-inspired pop-up on P&O Cruises' Arvia, featuring graphic-led backpacks, luggage and travel accessories. The activation runs until late October across Norwegian Fjords and Mediterranean itineraries.
The onboard space is built around branded displays, sculptural installations and digital elements, including video and LED screens, drawn from Sprayground's visually driven design language. Guests can browse the brand's collections in a setting that blends fashion, art and entertainment.
The pop-up is open daily to passengers sailing on seven- and 14-night voyages through the Norwegian Fjords and the Mediterranean, and is scheduled to run until late October.
After the European season, the activation will return to UK shores before moving on to the Caribbean. There, Sprayground will appear in a broader, cross-category Caribbean-themed activation spanning additional voyages.
The partnership points to a widening cruise audience. P&O Cruises draws a mix of multi-generational families, seasoned cruisers and younger travellers taking their first cruise holiday.
Sprayground, based in New York, is known for graphic-heavy bags and travel goods, which form the core of the Arvia offer.