fragrance
Stories tagged fragrance.
Chloé and Lagardère Debut Bouquiniste Fragrance Pop-Up at Geneva Airport
Coty and Lagardère Travel Retail have launched the Chloé Bouquiniste pop-up at Geneva Airport, marking the concept's first European travel retail appearance and putting the spotlight on Chloé's premium and ultra-premium fragrance lines.
Fragrance emerges as key driver of premium pricing in consumer goods
Fragrance is increasingly being used by consumer packaged goods brands to justify higher price points and stand out on crowded retail shelves, with mass-market fragrance sales outpacing other beauty segments.
Amouage Doubles Down on Extrait Concentration With Decision 42 and Overture 41
Source signal: Amouage Raises Concentration Stakes With Decision 42 and Overture 41
Sephora to Debut Perfumer-Centric Brand Anecdotes by Artists
A new fragrance brand centered on perfumers' personal stories is arriving at Sephora, with an inaugural trio of scents by Mane perfumer Patricia Choux.
Byredo expands to Sephora U.S. stores and online
Niche fragrance house Byredo will launch at 24 U.S. Sephora locations and on Sephora's website starting September 3, marking a major retail expansion beyond its own boutiques.
Beautyworld Dubai Marks 30th Edition with Mary Phillips, Patrick Ta as Headliners
Beautyworld Middle East has been renamed Beautyworld Dubai, with the 30th edition set for Oct. 6-8 at Dubai World Trade Centre, featuring a dedicated fragrance hall and headliners Mary Phillips and Patrick Ta.
Thai Perfumer Pañpuri Opens First Mainland China Store in Shanghai
Thai niche fragrance brand Pañpuri has opened its first Mainland China boutique at HKRI Taikoo Hui in Shanghai, as it looks to tap China's fragrance boom with its sensory, skinification-focused oil products.
Sol de Janeiro Launches Intense Perfume Mists With Up to 10-Hour Wear
The Brazilian-inspired brand is introducing a higher-concentration version of its body mists, launching at Ulta Beauty in August and Sephora later this year.
Eos and Refinery29 Launch 'Nose Dive' Podcast on Fragrance Culture
Eos and Refinery29 are entering the audio world with 'Nose Dive,' a five-part podcast series exploring fragrance through a cultural lens, hosted by perfumer Asia Grant.
Jo Malone London Debuts Fortnite Game for Sea Salt & Bergamot Launch
Jo Malone London is entering gaming for the first time with a custom Fortnite experience to support the global debut of its Sea Salt & Bergamot cologne, aiming to connect with younger consumers.
Online Now Leads Prestige Skin Care as U.S. Beauty Sales Climb
Source signal: How Beauty Performed During the First Half of 2026
Perfumer H and Dongliang Team Up on Shanghai-Inspired Magnolia Scent
Perfumer H has created Magnolia Tree, a new fragrance developed exclusively with Chinese multibrand retailer Dongliang. The scent celebrates the magnolia flower that defines Shanghai’s springtime.
Prada Beauty Appoints Zendaya as Global Ambassador for Prada Paradoxe
Zendaya has been named the new global face of Prada Paradoxe, the Italian house’s signature fragrance. The actress and style icon was selected for her intelligence, versatility and creative spirit.
Gap Returns to Beauty with Relaunch of Fragrance Collection
Gap Inc. is re-entering the beauty category with Gap Beauty, reviving its iconic fragrance line.
Chanel Expands Les Extraits Line With Limited Boutique Distribution
Chanel is rolling out its Les Extraits fragrance line in select stores via appointment-only sales, with 50 locations in China and 200 globally, following a Shanghai event that highlighted the new 1957 Extrait and Extrait-to-Wear spray.
Fragrance Emerges as Beauty's New Loyalty Driver
Beauty brands are leveraging signature scents to build loyalty and expand categories, with the global personal care fragrance market reaching $58.9 billion in 2025.
Victoria Beckham Beauty Takes Over Nolita Café for Portofino ’97 Celebration
Victoria Beckham Beauty has launched a limited-time pop-up at Caffe Paradiso in New York's Nolita neighborhood to celebrate its signature fragrance, Portofino ’97.
Funmi Monet Launches Influxious, a Fragrance Brand at Sephora
TikTok perfume influencer Funmi Monet is launching her own fragrance brand, Influxious, exclusively at Sephora. The four-scents line is priced at $150 per bottle and launches on July 27.
TechnicoFlor Acquires Grasse-Based Fragrance House Azur Fragrance
French fragrance compounder TechnicoFlor has acquired Azur Fragrance, a family-owned perfume composition company based in Grasse, France, to bolster its natural perfumery capabilities and international reach.
Shams Acquires Fragrance Tech Firm Scentys
French olfactory design company Shams has acquired fragrance technology specialist Scentys, combining expertise in scent creation and diffusion to expand in luxury, retail, and hospitality.
Style Capital Invests in French Fragrance Brand Essential Parfums
Milan-based private equity firm Style Capital has entered the beauty sector for the first time by taking a stake in Essential Parfums, a French fragrance house known for accessible luxury and transparency.
New Documentary 'Scent of China' Traces 5,000 Years of Fragrance Culture
An eight-part documentary series explores China's fragrance history from ancient incense-making to modern aromatic innovations, premiering in Huzhou with over 100 industry figures.
Chloé Atelier des Fleurs Mediterranean Essences Expands Travel Retail Campaign with Bouquiniste Pop-Ups
Coty Travel Retail is rolling out immersive bouquiniste-inspired pop-ups for the Chloé fragrance collection across Europe, Asia Pacific and the Americas, building on the March launch.
Mona Kattan on Reclaiming Her Voice by Launching Kayali
The founder of fragrance label Kayali closed The Business of Beauty Global Forum with a reflection on her decision to build her brand outside her family’s corporate structure.