fragrance
Stories tagged fragrance.
Gap Returns to Beauty with Relaunch of Fragrance Collection
Gap Inc. is re-entering the beauty category with Gap Beauty, reviving its iconic fragrance line.
Chanel Expands Les Extraits Line With Limited Boutique Distribution
Chanel is rolling out its Les Extraits fragrance line in select stores via appointment-only sales, with 50 locations in China and 200 globally, following a Shanghai event that highlighted the new 1957 Extrait and Extrait-to-Wear spray.
Fragrance Emerges as Beauty's New Loyalty Driver
Beauty brands are leveraging signature scents to build loyalty and expand categories, with the global personal care fragrance market reaching $58.9 billion in 2025.
Cayla Gray Fragrance Aims to Redefine Fragrance with Clean Ingredients and Layering
Founded after a personal tragedy, Cayla Gray Fragrance combines transparency, wellness, and emotional storytelling in a fragrance layering system. The brand projects $2M-$5M in revenue by 2026.
Victoria Beckham Beauty Takes Over Nolita Café for Portofino ’97 Celebration
Victoria Beckham Beauty has launched a limited-time pop-up at Caffe Paradiso in New York's Nolita neighborhood to celebrate its signature fragrance, Portofino ’97.
Funmi Monet Launches Influxious, a Fragrance Brand at Sephora
TikTok perfume influencer Funmi Monet is launching her own fragrance brand, Influxious, exclusively at Sephora. The four-scents line is priced at $150 per bottle and launches on July 27.
TechnicoFlor Acquires Grasse-Based Fragrance House Azur Fragrance
French fragrance compounder TechnicoFlor has acquired Azur Fragrance, a family-owned perfume composition company based in Grasse, France, to bolster its natural perfumery capabilities and international reach.
Shams Acquires Fragrance Tech Firm Scentys
French olfactory design company Shams has acquired fragrance technology specialist Scentys, combining expertise in scent creation and diffusion to expand in luxury, retail, and hospitality.
Style Capital Invests in French Fragrance Brand Essential Parfums
Milan-based private equity firm Style Capital has entered the beauty sector for the first time by taking a stake in Essential Parfums, a French fragrance house known for accessible luxury and transparency.
New Documentary 'Scent of China' Traces 5,000 Years of Fragrance Culture
An eight-part documentary series explores China's fragrance history from ancient incense-making to modern aromatic innovations, premiering in Huzhou with over 100 industry figures.
Chloé Atelier des Fleurs Mediterranean Essences Expands Travel Retail Campaign with Bouquiniste Pop-Ups
Coty Travel Retail is rolling out immersive bouquiniste-inspired pop-ups for the Chloé fragrance collection across Europe, Asia Pacific and the Americas, building on the March launch.
Mona Kattan on Reclaiming Her Voice by Launching Kayali
The founder of fragrance label Kayali closed The Business of Beauty Global Forum with a reflection on her decision to build her brand outside her family’s corporate structure.