Gap Returns to Beauty with Relaunch of Fragrance Collection

Gap Inc. announced the relaunch of its fragrance collection under the new Gap Beauty banner. The move marks the company's return to the beauty sector after a period of absence.

The collection includes several iconic scents from the brand's past, appealing to nostalgic consumers and new customers alike.

Gap Beauty aims to leverage the brand's heritage in casual fashion to offer accessible luxury in the beauty space.

The launch is part of Gap's broader strategy to expand its lifestyle offerings beyond apparel.