Funmi Monet Launches Influxious, a Fragrance Brand at Sephora

Funmi Monet, a prominent figure on #PerfumeTok, is transitioning from influencer to founder with the introduction of Influxious. The Dallas-based content creator, who has built a following of more than 800,000 across social media platforms, has partnered with Sephora to debut the accessible luxury fragrance brand.

Influxious will feature four distinct scents, each available in a 50-ml. bottle for $150. The brand draws inspiration from Monet's Nigerian heritage and the community she has cultivated since starting content creation in 2018. Monet described the brand as inclusive, aiming to make consumers feel like members of the "Influxious universe."

The launch is set for July 27, with products available on sephora.com and directly through the brand's website. Monet noted that Sephora initially approached her years ago about creating a brand, and after developing the concept, she was accepted into the 2025 Sephora Accelerate Program.

Monet's move underscores the growing trend of social media influencers leveraging their online presence to launch direct-to-consumer product lines, particularly in the fragrance and beauty sectors.