Business / news
Shams Acquires Fragrance Tech Firm Scentys
French olfactory design company Shams has acquired fragrance technology specialist Scentys, combining expertise in scent creation and diffusion to expand in luxury, retail, and hospitality.
Shams, an olfactory design firm founded in 2004, has acquired Scentys, a French fragrance technology company known for developing innovative scent solutions such as capsules, scented stands, sensory objects, and technical devices for luxury brands.
The acquisition brings together Shams' expertise in creating olfactory signatures and bespoke perfumed products with Scentys' advanced diffusion capabilities, allowing both companies to offer comprehensive fragrance experiences.
In a LinkedIn post, the companies said they are "strengthening our development capabilities and building a French ecosystem dedicated to fragrance for brands." The deal is expected to bolster their presence across luxury, retail, and hospitality sectors.
Scentys was founded with the aim of merging the emotional power of fragrance with technological precision, collaborating closely with marketing, innovation, retail, and product development teams at luxury brands.