Beauty / news
Prada Beauty Appoints Zendaya as Global Ambassador for Prada Paradoxe
Zendaya has been named the new global face of Prada Paradoxe, the Italian house’s signature fragrance. The actress and style icon was selected for her intelligence, versatility and creative spirit.
Zendaya, known for her roles in 'Spider-Man' and the upcoming 'The Odyssey,' has been appointed global ambassador for Prada Paradoxe. The announcement marks the latest celebrity partnership for the luxury brand's beauty division.
Prada Beauty cited the actress's natural wit, versatility, authenticity, and creative ambition as qualities that align with the fragrance's ethos. The brand described her as one of the most influential figures of her generation.
The appointment reinforces Prada's strategy of tapping culturally relevant personalities to front its beauty products. Zendaya will appear in upcoming campaigns for the fragrance, though specific creative details have not yet been disclosed.