Beauty / news
Chloé and Lagardère Debut Bouquiniste Fragrance Pop-Up at Geneva Airport
Coty and Lagardère Travel Retail have launched the Chloé Bouquiniste pop-up at Geneva Airport, marking the concept's first European travel retail appearance and putting the spotlight on Chloé's premium and ultra-premium fragrance lines.
The activation recreates a Parisian riverside scene inspired by the bouquinistes—the open-air booksellers found along the Seine—using floral crates, bouquets, natural tones, and decorative details drawn from the Chloé aesthetic.
The pop-up invites travellers to explore the full Chloé fragrance portfolio, from the Signature line to the ultra-premium Atelier des Fleurs collection, with a focus on scent discovery and storytelling.
Themed around the Mediterranean, the installation supports the wider Bouqiniste campaign behind Chloé Atelier des Fleurs Les Essences Méditerranéennes, a collection rooted in landscapes, ingredients, and character of the region.
As part of the experience, travellers who purchase a fragrance from the range can personalise their bottles with Mediterranean-inspired shell charms, adding a bespoke element to the retail encounter.
The Geneva Airport pop-up represents the first European travel retail outing for the Bouquiniste concept, giving Chloé's fragrance lines a prominent platform in a major international travel hub.