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Mona Kattan on Reclaiming Her Voice by Launching Kayali

The founder of fragrance label Kayali closed The Business of Beauty Global Forum with a reflection on her decision to build her brand outside her family’s corporate structure.

Mona Kattan, the founder of fragrance label Kayali, shared her entrepreneurial journey during the closing session of The Business of Beauty Global Forum. She spoke about the pivotal choice to carve out her own brand from the family business, Huda Beauty, which she co-founded with her sisters.

Kattan emphasized the importance of maintaining creative control and authenticity. By establishing Kayali as a separate entity, she was able to pursue her vision for a fragrance line that resonated with a diverse audience.

The forum featured Kattan in conversation with industry leaders, where she detailed the challenges and rewards of building a label from scratch. She highlighted how the move allowed her to reclaim her voice and define her own path in the competitive beauty market.

Kayali has since grown into a notable player in the fragrance industry, known for its inclusive approach and innovative scents. Kattan’s story underscores the growing trend of founders seeking autonomy within the beauty sector.