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Beautyworld Dubai Marks 30th Edition with Mary Phillips, Patrick Ta as Headliners
Beautyworld Middle East has been renamed Beautyworld Dubai, with the 30th edition set for Oct. 6-8 at Dubai World Trade Centre, featuring a dedicated fragrance hall and headliners Mary Phillips and Patrick Ta.
The trade fair, organized by Messe Frankfurt Middle East, will take place at the Dubai World Trade Centre from Oct. 6 to 8. Organizers said the rebrand reflects Dubai's role as a hub for building beauty brands rather than merely a market for selling them.
Mary Phillips, founder of M.Ph and known for her “underpainting” technique, will lead The Makeup Studio stage and deliver a keynote on the Next in Beauty stage. Patrick Ta will close the event with a masterclass on day three.
The 30th edition will feature the largest fragrance area in the show's history, with more than 220 exhibitors spanning 204,500 square feet. Lush Fresh Handmade Cosmetics will introduce its new fragrance range at the fair.
The 2025 edition attracted visitors from 178 countries, with international attendance up 31 percent year-over-year. Organizers cited Dubai-founded Kayali as an example of the city's growing influence, noting that its Capri in a Bottle Lemon Sugar scent accounted for 7.2 percent of all fragrance reviews on Sephora's U.S. site last year.
Show director Ravi Ramchandani said the rebrand signals an evolution of the event's legacy, positioning Dubai as a launchpad for brands reaching global consumers.