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Eos and Refinery29 Launch 'Nose Dive' Podcast on Fragrance Culture
Eos and Refinery29 are entering the audio world with 'Nose Dive,' a five-part podcast series exploring fragrance through a cultural lens, hosted by perfumer Asia Grant.
The first episode, out Monday, features singer JoJo — real name Joanna Levesque — discussing Y2K fragrance nostalgia, a theme aimed at millennial and Gen Z listeners. The series will roll out through late summer and fall, including a live taping at Refinery29's BeautyCon event in September.
The partnership took shape after Refinery29 approached Eos about sponsoring the debut season before the brand had even launched its first body mists in December 2025. Instead of a standard sponsorship, Eos signed on as a co-producer of the first season.
Eos president Soyoung Kang said podcasts have become a key channel for shaping how people think about products and culture. The brand wanted to be part of the narrative driving fragrance as an industry, rather than simply placing ads.
The move marks Eos's latest expansion into fragrance after its December debut of affordable body mists. The podcast aims to connect the brand with younger consumers through conversations about scent, memory, and cultural trends.