Sephora
Stories tagged Sephora.
Kayali Enters China With 300-Door Sephora Exclusive
Dubai-based fragrance label Kayali has made its China debut through an exclusive rollout with LVMH-owned Sephora, spanning more than 300 stores alongside a founder-led push. The launch, two years in the making, starts with seven signature scents and expands to nine more in November.
Substance of Light Wins Inaugural Sephora Prize for Emerging European Beauty Brands
Sephora has named Substance of Light, a UV protective skin care label founded in 2021 by French entrepreneur Clara Nentille, as the winner of its first prize for emerging European beauty brands. The award was revealed in London ahead of the Sephoria festival.
Beauty Shoppers Want In-Store Trial and Brief Guidance, Adviser Survey Finds
A Beauty Barrage survey of 400 field advisers shows that the inability to try products in-store is the top frustration for beauty shoppers, while TikTok dominates brand discovery. Most shoppers prefer short, helpful guidance over high-touch consultations.
Sephora to Enter 100 Marks & Spencer Stores From Spring 2027 as UK Comeback Builds
Sephora plans to open shop-in-shops inside 100 Marks & Spencer stores from spring 2027, part of the beauty retailer's UK comeback after an 18-year absence, according to Europe and Middle East president Catherine Spindler.
Sephora Europe Enlists John Legend for Original Holiday Song
Sephora Europe has commissioned EGOT winner John Legend to write an original track, "Here It Is," celebrating the holiday gifting season at the beauty retailer.
Sephora Opens TikTok Shop With Livestream and Monthly Drops
Sephora has begun selling on TikTok Shop, kicking off with a livestreamed shopping session hosted by influencer Mikayla Nogueira and a limited assortment of POV Beauty and Sephora Collection items.
Target widens K-beauty push with Beauty Studio rollout
Target has deepened its Korean beauty offering, quadrupling its K-beauty assortment earlier this year and folding six K-beauty cosmetics labels into its new Beauty Studio, which replaces the Ulta Beauty shops previously housed inside its stores.
Beauty Retail’s New Kind of Friendship: Rivals Team Up on TikTok Shop and More
Sephora is joining TikTok Shop, following Ulta Beauty’s lead six months ago, as beauty retailers forge new partnerships despite intensifying competition.
Sephora to Debut Perfumer-Centric Brand Anecdotes by Artists
A new fragrance brand centered on perfumers' personal stories is arriving at Sephora, with an inaugural trio of scents by Mane perfumer Patricia Choux.
Byredo expands to Sephora U.S. stores and online
Niche fragrance house Byredo will launch at 24 U.S. Sephora locations and on Sephora's website starting September 3, marking a major retail expansion beyond its own boutiques.
Charlotte Tilbury Expands Airbrush Flawless Franchise With Two New Products and Star-Studded Campaign
Charlotte Tilbury adds the Airbrush Flawless Blur Loose Powder and Blush Blur to its makeup lineup, backed by a campaign featuring Jerry Hall, Grace Van Patten and more.
Fara Homidi Enters Mascara With Pool Slick Lash Lacquer
Fara Homidi launches its first mascara, Pool Slick Lash Lacquer, a $48 tubing formula with a damp, water-sheened finish, now available online and at Sephora.
Tower 28 Enters Foundation Category with Sensitive-Skin Swipe Serum Foundation
Tower 28 is launching Swipe Serum Foundation, its first foundation, on Aug. 20. The $36 formula, designed for sensitive skin, will debut globally at Sephora and Mecca.
Sol de Janeiro Launches Intense Perfume Mists With Up to 10-Hour Wear
The Brazilian-inspired brand is introducing a higher-concentration version of its body mists, launching at Ulta Beauty in August and Sephora later this year.
Sephora denies own-store launch in Israel, will sell via local retailer
Sephora, the LVMH-owned beauty retailer, said Wednesday it has no plans to open its own stores in Israel, pushing back on media reports of an imminent first-store debut. Instead, the company will distribute its products through an Israeli retailer.
POV Beauty’s Sephora Debut Puts TikTok Creator Brands to the Retail Test
Mikayla Nogueira’s POV Beauty will launch at Sephora this fall, marking a major retail milestone for TikTok creator-led beauty brands. Co-founder and CEO Ani Hadjinian says the company has been preparing for retail from the start.
Sephora to Launch K-Beauty Brand Yepoda in US on Aug. 11
Yepoda, a certified B Corp with two million customers worldwide, will debut its six-step routine at Sephora starting Aug. 11, with prices ranging from $23 to $39.
Funmi Monet Launches Influxious, a Fragrance Brand at Sephora
TikTok perfume influencer Funmi Monet is launching her own fragrance brand, Influxious, exclusively at Sephora. The four-scents line is priced at $150 per bottle and launches on July 27.
Sephoria Beauty Festival to Make UK Debut in London
Sephora will bring its immersive beauty festival Sephoria to London for the first time this October, featuring creator activations and the inaugural European Beauty Prize.
Sephora Expands Quiet Hours Globally for Sensory-Friendly Shopping
Sephora is rolling out its Quiet Hours initiative worldwide, offering sensory-friendly shopping environments to better support neurodivergent and sensory-sensitive customers.
Celebrity Hairstylist Mara Roszak Aims to Build Major Hair-Care Brand with Rōz
Mara Roszak, known for styling Emma Stone and Zoe Saldaña, is expanding her hair-care line Rōz into salons and Sephora stores nationwide.
Sephora Launches European Prize to Support Emerging Beauty Brands
Sephora has unveiled the European Sephora Prize, offering one emerging beauty or wellness brand three years of mentorship, visibility, and business support across Europe and select neighboring regions.