Beauty / news
Sephora denies own-store launch in Israel, will sell via local retailer
Sephora, the LVMH-owned beauty retailer, said Wednesday it has no plans to open its own stores in Israel, pushing back on media reports of an imminent first-store debut. Instead, the company will distribute its products through an Israeli retailer.
Sephora has denied press reports claiming it would launch its first standalone stores in Israel later this month. The company confirmed on Wednesday that it has no intention of opening its own retail outlets in the country at this time.
The LVMH-owned beauty retailer said it will instead sell its products via an Israeli retailer, without providing further details on the partner or timeline. This move allows Sephora to reach Israeli consumers without establishing a direct physical presence.
The clarification follows local media speculation that Sephora would debut in Israel imminently. The company's response indicates a more measured approach to entering the Israeli beauty market, focusing on existing distribution channels rather than building new stores.