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Sephora Launches European Prize to Support Emerging Beauty Brands
Sephora has unveiled the European Sephora Prize, offering one emerging beauty or wellness brand three years of mentorship, visibility, and business support across Europe and select neighboring regions.
The European Sephora Prize mirrors Sephora Accelerate, the retailer’s North American incubator program that has supported 41 brands since its 2016 launch, including Topicals, 54 Thrones, and The 7 Virtues.
Eligible brands must be based in the European Union, the European Economic Area, the United Kingdom, Monaco, Switzerland, Serbia, or Turkey. The winner will receive expert mentoring, strategic guidance, and tailored sponsorship over three years.
“With our European Sephora Prize, we are taking our commitment a step further by supporting the regional beauty ecosystem—unique in its diversity and innovation—and by mentoring a new generation of founders to help them bring their vision to life through Sephora’s expertise, platform, and community,” said Catherine Spindler, President of Sephora Europe and the Middle East.
The initiative reinforces Sephora’s mission to partner with developing brands and expand its support for emerging talent beyond North America. Applications or further details about the prize timeline have not yet been disclosed.