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Charlotte Tilbury Expands Airbrush Flawless Franchise With Two New Products and Star-Studded Campaign
Charlotte Tilbury adds the Airbrush Flawless Blur Loose Powder and Blush Blur to its makeup lineup, backed by a campaign featuring Jerry Hall, Grace Van Patten and more.
Charlotte Tilbury is building on its Airbrush Flawless range with two new complexion products: the Airbrush Flawless Blur Loose Powder, priced at $50, and the Airbrush Flawless Blush Blur, at $43. The items will be available exclusively on the Sephora app starting Friday and at charlottetilbury.com from Saturday.
The launch is accompanied by a campaign that nods to '90s matte minimalism, featuring model Jerry Hall, "Tell Me Lies" lead Grace Van Patten, models Leni Klum, Noor Stars, Duckie Thot and Song Wenyao, and music acts Lola Indigo and Louane.
The loose powder is designed to blur and sculpt the face while promising up to 24 hours of oil and shine control. The blush is said to deliver a smooth, natural flush of color.
The new products join existing bestsellers in the franchise, including the Hollywood Flawless Filter, the Airbrush Flawless Finish Refillable Blurring and Setting Powder, and the Airbrush Flawless Blurring and Matte Full Coverage Foundation.