Sephora Europe Enlists John Legend for Original Holiday Song

The song, titled "Here It Is," was created specifically for Sephora and centers on the pleasures of the festive period and holiday gift-giving at the retailer, which is rolling out the collaboration across its European business.

Catherine Spindler, president of Sephora Europe and the Middle East, described the project as a demonstration of the retailer's ambitions in the region and of its capacity to build distinctive brand moments around exclusive partnerships.

Elodie Barbé, vice president of marketing for Europe, said teaming with an artist of Legend's standing on an original festive-season track supports a celebration-led activation reflecting both the strength of the brand and its aim of engaging customers in Europe in meaningful and inventive ways.

The timing ties into a busy period for Legend, who reached EGOT status in 2018 with wins across Emmy, Grammy, Oscar and Tony awards. He is preparing to release his next studio album, "Muse," on Oct. 23, produced by his longtime friend and collaborator Pharrell Williams.

The campaign places original music at the center of Sephora's holiday marketing in Europe as the retailer competes for seasonal beauty spending.