Nori Cloud Steamer Reaches 900 Target Stores After 10-Month Development Sprint

Nori, the fabric care company behind the viral Nori Press handheld iron, sat down with Target buyers for a line review in September 2025, where the retailer asked it to build a steamer. Target wanted the product ready by July 2026, giving the company roughly 10 months to move from concept to shelf.

Co-founder and CEO Courtney Toll said the request followed early traction for the Nori Press in Target's ironing category, with the retailer signaling that steaming was growing at a much faster clip.

The finished device, called the Nori Cloud, landed in 900 Target stores priced at $89.99. An end cap display for the steamer began appearing in mid-September.

The launch extends an expansion push that dominated Nori's prior year. Through 2025 the company scaled its Target footprint nationwide, grew sales on Amazon and crossed $30 million in gross revenue, a 50% gain over the previous year.

Much of the company's attention has since shifted behind the scenes, as teams worked to meet the retailer's deadline for the new steamer.