Ecommerce / news
QVC lines up TikTok livestreams, celebrity guests and exclusive launches for 40th holiday season
QVC is marking its 40th holiday season with a push spanning television, TikTok and creator partnerships, backed by exclusive product launches and a three-day November sales event.
The live-shopping retailer's holiday assortment includes gifts from Le Creuset, KitchenAid, Laura Mercier and Nespresso, alongside QVC-exclusive launches from Off/Duty by Coco Rocha and RM Studio by Rebecca Minkoff.
A "Nonstop Holiday Party" running Nov. 6-8 will pair early Black Friday promotions with appearances by Martha Stewart, John Legend and Teri Hatcher. QVC has also named "Boy Meets World" star Danielle Fishel as Mrs. QVC for the season.
QVC launched in 1986 and is one of the originators of live commerce in the U.S., but has had to adapt as the format has expanded. In April 2025 it began streaming around the clock on TikTok, running its own livestreams, selling through TikTok Shop and working with hundreds of thousands of creators.
QVC and its sibling network HSN brought in nearly 1 million new U.S. customers via TikTok Shop in 2025, with sellers presenting goods ranging from jewelry to pajamas across television and social platforms.
The holiday campaign comes as QVC Group, the parent of QVC and HSN, works to return to growth after years of pressure from declining cable viewership, tariffs and rising competition. The company declared Chapter 11 bankruptcy in April, emerged from the proceedings in August and cut its debt by more than $5 billion.