Agentic AI Set to Reshape Consumer Shopping Journey by 2030

Agentic AI is rapidly transitioning from a theoretical concept to real-world deployment, with major technology companies like Google and OpenAI racing to integrate AI agents into search, browsing, and checkout experiences. These agents are expected to handle the entire shopping journey for consumers, from discovery to purchase, fundamentally altering how shoppers interact with brands.

A recent guide sponsored by loyalty platform Talon.One highlights that as agentic commerce evolves, brands must adapt their loyalty and promotions strategies to remain competitive. The technology is already being tested and deployed by commerce teams, signaling a shift that could redefine omnichannel retail.

By 2030, agentic AI is projected to account for 15% to 25% of total U.S. e-commerce revenue, according to Bain & Company. This suggests that businesses will need to incorporate agentic shopping experiences to be truly omnichannel. The guide emphasizes that loyalty and incentive programs will be a key differentiator, determining whether brands compete on value or price.