Tag
agentic AI
Stories tagged agentic AI.
Consumers Trust AI to Search but Not to Shop, Mintel Report Finds
A Mintel report finds shoppers are comfortable using artificial intelligence to search, compare and simplify purchase decisions, but far less willing to let it act on their behalf and complete the transaction. The trust gap persists even as brands keep spending on agentic AI.
Agentic AI Set to Reshape Consumer Shopping Journey by 2030
Agentic commerce is moving from theory to practice as tech giants embed AI agents into search and checkout. By 2030, such agents could drive 15–25% of US e-commerce, according to Bain & Company.
Chinese Brands Face New Challenge: Winning Over AI Agents
As AI agents increasingly shape consumer discovery and purchasing decisions, Chinese brands must pivot from social media marketing to earning the trust of these autonomous systems. The shift demands new strategies that go beyond traditional playbooks.