experiential retail
Stories tagged experiential retail.
Partner Season II Uses Celebrities to Push C-Beauty Brands Global with London Pop-Up
A new reality docuseries, Partner Season II, follows six Chinese celebrities—including top livestreamer Austin Li—as they operate a temporary C-beauty store in London to help 14 Chinese beauty brands gain international exposure beyond traditional livestream commerce.
Best Buy Retools Stores for AI Era with Meta Ray-Ban Shop-in-Shops
Best Buy is rolling out dedicated Meta AI shop-in-shops for Ray-Ban Meta glasses, aiming to position itself as a destination for cutting-edge technology.
Jägermeister launches immersive dual-store concept at Frankfurt Airport Terminal 3
Mast-Jägermeister has opened its first fully immersive airport concept in Frankfurt Airport’s new Terminal 3, featuring two complementary spaces designed to blend storytelling, retail and digital engagement over a year-long activation.
Olive Young Festa to Debut in Los Angeles as K-Beauty Goes Experiential
South Korea's largest beauty retailer Olive Young will host its first US edition of Olive Young Festa in Los Angeles this August, bringing 55 K-beauty and lifestyle brands to a 50,000-square-foot immersive exhibition.
Gebr. Heinemann Opens Experiential Duty-Free Stores on TUI Cruises' Mein Schiff Flow
Gebr. Heinemann has launched two exclusive duty-free shops, Meine Freude and Mein Glanz, aboard TUI Cruises' newest vessel Mein Schiff Flow, introducing an experience-driven retail concept tailored for the cruise environment.
Sephoria Beauty Festival to Make UK Debut in London
Sephora will bring its immersive beauty festival Sephoria to London for the first time this October, featuring creator activations and the inaugural European Beauty Prize.