Beauty / news
Sol de Janeiro Brings ‘Make Life Cheirosa’ Pop-Up to Antalya Airport
L’Occitane Travel Retail and ATÜ Duty Free have launched a major Sol de Janeiro activation at Antalya Airport Terminal 2, featuring an immersive wellness lounge and digital experiences through April.
The ‘Make Life Cheirosa’ activation has opened at Antalya Airport Terminal 2, described as one of Sol de Janeiro’s most ambitious travel retail projects to date. It continues a long-standing collaboration between L’Occitane Travel Retail and ATÜ Duty Free, the joint venture between TAV Airports and Unifree Duty Free/Gebr. Heinemann.
The centerpiece is a 360-degree experiential wellness lounge that immerses travelers in Sol de Janeiro’s Brazilian-inspired brand universe. The space features oversized hero product installations, digital video screens, discovery zones, and dedicated fragrance and body care displays.
According to L’Occitane Travel Retail, Antalya Airport ranks among Sol de Janeiro’s strongest travel retail locations. The installation blends experiential retail, digital engagement, entertainment, and product discovery to capture shoppers’ attention.
The long-term activation will run from this month through April, giving passengers an extended opportunity to engage with the brand during their journey through the Turkish hub.