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Apple
Stories tagged Apple.
Apple Delays Smart Glasses Launch to Address Privacy Concerns
Apple has postponed the release of its first smart glasses, now planned for unveiling at WWDC in June 2027 and availability by year-end, as the company works to address consumer privacy issues akin to those faced by Meta.
Apple Puts Chinese Student Creators at Heart of New Mac Campaign
Apple is shifting its marketing strategy in China by featuring university students and their creative processes in a new back-to-school Mac campaign, moving away from hardware specs to highlight real-world use cases.