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Apple Delays Smart Glasses Launch to Address Privacy Concerns
Apple has postponed the release of its first smart glasses, now planned for unveiling at WWDC in June 2027 and availability by year-end, as the company works to address consumer privacy issues akin to those faced by Meta.
According to reports, Apple is prioritizing privacy in the development of its upcoming smart glasses. The company has pushed back the launch from early 2027 to June 2027 at its Worldwide Developers Conference, with a retail release expected by the end of that year.
The delay allows Apple to refine both the product and its privacy messaging, particularly in light of criticism surrounding Meta's smart glasses, sometimes called 'pervert glasses' for enabling non-consensual video recording.
Apple, which markets itself as a privacy-focused brand, plans to emphasize features such as on-device processing and the absence of facial recognition. The company is also expected to avoid using customer recordings to train AI models or employing contractors to review user footage, a practice Meta has reportedly used.
The move underscores the growing tension between wearable camera technology and personal privacy, as Apple seeks to differentiate its offering in a market where consumer trust is increasingly fragile.