Fashion / article
UK Watchdog Bans ‘Recycled’ Clothing Ads from Adidas, Uniqlo, and Calvin Klein
The UK advertising watchdog has banned ads from Adidas, Uniqlo, and Calvin Klein that promoted recycled clothing after the companies failed to provide evidence for their environmental claims.
The UK advertising watchdog has ruled against three major fashion brands for misleading environmental claims.
The ads, which promoted clothing and shoes as 'recycled,' were found to lack substantiation.
The regulator said the advertisers could not provide adequate evidence to support the claims.
The decision underscores increasing scrutiny of green marketing in the fashion industry.