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Adidas

Stories tagged Adidas.

Fashion / news / en

Adidas Taps Street Football Culture in China World Cup Push

Adidas launches an offline activation in China during the World Cup, featuring non-professional players and a Messi exhibition to deepen local engagement.

AdidasWorld CupChinaoffline marketingMessifootball
Fashion / news / en

Australian label Song for the Mute makes Paris Fashion Week debut

Sydney-based Song for the Mute, backed by Adidas in the Asia Pacific, presented its first standalone show at Paris Fashion Week.

Song for the MuteParis Fashion WeekAdidasAustralian fashiondebut
Business / news / en

Swiss sportswear brand On enters football market to challenge Adidas and Nike

On Holding AG is developing football products as it seeks to expand beyond running and sustain its rapid growth in a market dominated by Adidas and Nike.

On Holding AGfootballsportswearexpansionAdidasNike
Fashion / article / en

UK Watchdog Bans ‘Recycled’ Clothing Ads from Adidas, Uniqlo, and Calvin Klein

The UK advertising watchdog has banned ads from Adidas, Uniqlo, and Calvin Klein that promoted recycled clothing after the companies failed to provide evidence for their environmental claims.

advertising regulationrecycled clothinggreen claimsUK watchdogAdidasUniqlo