Adidas
Stories tagged Adidas.
Adidas Originals Launches All-Female Activewear Campaign in China
Adidas Originals is entering China's competitive activewear market with a localized, all-female campaign for its new Originals Sport line, featuring six athletes and celebrities.
Adidas Rebrands China Outdoor Line as Shanchuanli
Adidas has renamed its outdoor line in China as Shanchuanli, aiming to blend technical outdoor credibility with everyday urban style through a new campaign film and broader lifestyle positioning.
Adidas Turns Football Shirts into Fashion Icons with Retro Kits
Adidas is capitalizing on the 'blokecore' trend by releasing retro-inspired football kits, reviving historic crests and the Trefoil logo.
Adidas Taps Street Football Culture in China World Cup Push
Adidas launches an offline activation in China during the World Cup, featuring non-professional players and a Messi exhibition to deepen local engagement.
Australian label Song for the Mute makes Paris Fashion Week debut
Sydney-based Song for the Mute, backed by Adidas in the Asia Pacific, presented its first standalone show at Paris Fashion Week.
Swiss sportswear brand On enters football market to challenge Adidas and Nike
On Holding AG is developing football products as it seeks to expand beyond running and sustain its rapid growth in a market dominated by Adidas and Nike.
UK Watchdog Bans ‘Recycled’ Clothing Ads from Adidas, Uniqlo, and Calvin Klein
The UK advertising watchdog has banned ads from Adidas, Uniqlo, and Calvin Klein that promoted recycled clothing after the companies failed to provide evidence for their environmental claims.