Beauty / news
Spate Data Names TikTok's Most-Liked Makeup and Fragrance Creators
New Spate rankings of TikTok's all-time top 10 creators by likes in makeup and fragrance put German scent reviewer Jeremy Fragrance at number one in fragrance with 131.4 million combined likes, with education cited as the common thread across both categories.
The fragrance list is led by Jeremy Fragrance, a German scent enthusiast who built his following on detailed perfume reviews and tips for applying cologne. His accumulated like count of 131.4 million tops the all-time ranking of the ten most-liked fragrance creators on the platform, according to the Spate data.
Spate beauty insights analyst Jenny Zeng said the two categories reward different formats. Fragrance creators engage audiences with educational content about notes and brands, while makeup creators connect through tutorials, she said.
On the makeup side, Mikayla Nogueira appears among the top names. The influencer and founder of POV Beauty, who has more than 17.5 million TikTok followers, first rose to prominence in 2020 with full-glam makeup tutorials and brand reviews delivered in her Boston accent.
Dauz Mendoza is also featured, known for recreating playful makeup looks and for testing luxury products against affordable alternatives on the market.
The rankings cover the ten most-liked creators of all time in each of the two beauty categories, measured by cumulative likes rather than follower counts alone.