TikTok
Stories tagged TikTok.
Fake Hotel Challenge Videos Promise Millions, and Resorts Are Fielding the Calls
Social media accounts are circulating bogus promotions offering guests thousands or even millions of dollars for month-long stays at luxury properties. For hotels, the clips are cheap to make and costly to answer.
Cakes Body Brings Virality In-House With Launch of Cakes Media
The TikTok-native beauty brand has formed its own entertainment arm, Cakes Media, to convert paid social reach into a permanent, brand-owned audience. Its first release, a 57-minute YouTube documentary, has drawn more than 371,600 views.
Beauty Shoppers Want In-Store Trial and Brief Guidance, Adviser Survey Finds
A Beauty Barrage survey of 400 field advisers shows that the inability to try products in-store is the top frustration for beauty shoppers, while TikTok dominates brand discovery. Most shoppers prefer short, helpful guidance over high-touch consultations.
TikTok to Pay Alabama at Least $100 Million in Child Safety Settlement
TikTok has agreed to pay Alabama a minimum of $100 million, with the total potentially reaching $300 million, to settle allegations that it misled users about safety and designed its app to addict children.
Beauty creators look past viral hits to hold on to audiences
Four beauty creators used a Pop NYC panel during New York Fashion Week to explain how they keep viewers watching after a first viral moment, leaning on personal stories and audience feedback rather than tricks for chasing reach.
‘Anti-Blush’ Takes Hold as Beige, Brown and Mauve Shades Overtake Social Feeds
Neutral, muted blushes in beige, brown and mauve are displacing statement pink across social media, driven by a phrase coined over a single MAC shade. The reaction to the shift has been anything but neutral.
Hollywood stars turn to microdrama apps as short-form series boom
A growing number of Hollywood celebrities are investing in or starring in microdramas, the short mobile phone series that have become a fast-growing entertainment format. US revenue from the sector is projected to hit $1.5 billion this year.
TikTok and ByteDance Reach $400 Million Settlement in Children's Privacy Case
TikTok and its parent company ByteDance agreed to a $400 million settlement with the U.S. Department of Justice over allegations that the platform violated children's online privacy laws.
TikTok Influencers Katie Fang and Aliya Rachinski Invest in ESW Beauty
Gen-Z TikTok stars Katie Fang and Aliya Rachinski have taken stakes in skin care brand ESW Beauty, becoming its first outside investors. The brand reported revenue exceeding $11 million in 2025.
UK Under-16 Social Media Ban Threatens Beauty Industry's Gen Alpha Pipeline
The UK government is considering a ban on social media for under-16s, a move that could disrupt beauty brands' reliance on platforms like TikTok and Instagram to reach Gen Alpha consumers and influence household purchases.