influencer marketing
Stories tagged influencer marketing.
Ruggable shifts 10% of ad spend from Meta to creators and connected TV
Ruggable has moved roughly a tenth of its overall advertising budget out of performance channels such as Meta and into brand channels including influencers and connected television since last August, with plans to add another 15% to 20% next year.
Favorite Daughter, SharkNinja and Bob's Discount Furniture Share Creator Partnership Lessons at Shoptalk Fall
Marketing leaders from three retailers compared notes on creator-led campaigns at Shoptalk Fall in Nashville, as new industry data shows creator budgets rising and influencer spending projected to keep climbing.
Creators Shift Holiday Content Calendars Earlier as Brands Line Up Deals in July
Content creators and the brands that sponsor them are launching holiday campaigns months ahead of the season, with Christmas-themed material appearing as early as August. Brands began approaching Christmas-focused creators for partnerships as early as July this year.
IHG Brand Chief Says Travel Marketers Are Handing Creative Control to Creators
Travel brands are moving away from tightly curated campaigns and heavily produced video, giving content creators more say over how destinations and hotels are presented. IHG's global brands chief told a New York City summit he had to loosen his grip on a brand identity built over more than a decade.
Beauty creators look past viral hits to hold on to audiences
Four beauty creators used a Pop NYC panel during New York Fashion Week to explain how they keep viewers watching after a first viral moment, leaning on personal stories and audience feedback rather than tricks for chasing reach.
Creators Evolve From Influencers to Strategic Brand Partners in Fashion and Beauty
At a New York City industry event earlier this month, creators and brand executives explored how fashion and beauty influencers have become strategic partners over the past decade. Creator Abby Baffoe shared her shift from hair tutorials to lifestyle content and her ongoing work with TRESemmé and L'Oreal.
Cooling Devices Chase Must-Have Accessory Status as Heat Becomes Routine
Makers of fans and other cooling tools are borrowing fashion and beauty marketing tactics — collaborations, stylish colorways and creator campaigns — to turn functional devices into desirable accessories. The push arrives as record heat reshapes everyday habits.
Noise Lands $5.5M Seed to Pay Everyday Creators Per View
Creator-marketing platform Noise has raised a $5.5 million seed round, bringing its total funding to $7.2 million, as it pushes a pay-per-view model that lets anyone with a smartphone earn from brand campaigns.
Lands' End Brings 'Tote Tailgate Tour' to Three College Towns
Lands' End is mounting a college football marketing campaign this fall, including a new clear tote bag and game-day events in Bloomington, Ann Arbor and Oxford, as it works to reach new shoppers.
Ace Hardware's RedVest Media Expands Retail Media Offerings With DoorDash, Influencer and Weather-Targeting Tools
Source signal: Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
Two in three Southeast Asian consumers buy on creator recommendations, report finds
A new report reveals that 67% of Southeast Asian shoppers have made a purchase due to a creator's recommendation, even as generative AI tools like ChatGPT gain ground in product discovery.
Lanx names Sophia Rosemary as first female brand ambassador
Footwear brand Lanx has appointed influencer Sophia Rosemary as its inaugural female ambassador, tapping into the Manchester-based creator's modern style.
Beauty Brands That Target Multiple Generations Outperform Peers, Data Shows
New analysis reveals that beauty brands adopting multigenerational marketing strategies are outperforming competitors, as the sector faces a projected growth slowdown and increasing share battles.