influencer marketing
Stories tagged influencer marketing.
Lands' End Brings 'Tote Tailgate Tour' to Three College Towns
Lands' End is mounting a college football marketing campaign this fall, including a new clear tote bag and game-day events in Bloomington, Ann Arbor and Oxford, as it works to reach new shoppers.
Ace Hardware's RedVest Media Expands Retail Media Offerings With DoorDash, Influencer and Weather-Targeting Tools
Source signal: Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
Two in three Southeast Asian consumers buy on creator recommendations, report finds
A new report reveals that 67% of Southeast Asian shoppers have made a purchase due to a creator's recommendation, even as generative AI tools like ChatGPT gain ground in product discovery.
Lanx names Sophia Rosemary as first female brand ambassador
Footwear brand Lanx has appointed influencer Sophia Rosemary as its inaugural female ambassador, tapping into the Manchester-based creator's modern style.
Beauty Brands That Target Multiple Generations Outperform Peers, Data Shows
New analysis reveals that beauty brands adopting multigenerational marketing strategies are outperforming competitors, as the sector faces a projected growth slowdown and increasing share battles.