ScrollEd turns dry textbooks into a TikTok-style feed of AI video, audio and quizzes

ScrollEd's app takes any text file a student uploads — from a dense PDF to a full textbook — and rebuilds it as a vertical feed that behaves like Instagram Reels or TikTok. Each item surfaces as AI-generated video, audio or written text, interspersed with interactive quizzes.

Navigation borrows directly from social apps. Swiping up moves the reader to a new topic, while a sideways swipe drills deeper into the topic already on screen, with a quiz presented at the end of the sequence.

The company is based in Palo Alto, California, and was founded by Utsav Gupta and Rebecca Neff, who are both students and spouses. It is presenting in the Startup Battlefield 200 competition at TechCrunch Disrupt.

Gupta said the move toward short-form, vertical-only consumption — particularly among the 18-year-olds the team has spoken with — creates problems for any media format that depends on depth. He framed the approach as a deliberate choice about how such formats are used, rather than an attempt to maximize engagement on the platform.

The pitch rests on a simple premise: if students will not open a textbook, the textbook should instead come to them in the format they already scroll.