Beauty / news
Interparfums Sets 2027 Debut for Off-White and Longchamp Fragrances
Interparfums plans to launch its first Off-White perfumes in 2027, alongside debut scents for Longchamp and new products for Annick Goutal, chief executive Jean Madar said on the company's third-quarter earnings call.
The fragrance group's chairman and chief executive, Jean Madar, outlined the 2027 pipeline during Thursday's call on third-quarter results, confirming that the Off-White line will arrive roughly three years after Interparfums picked up the brand's fragrance and beauty licensing rights in 2024.
Madar framed the two launches differently in commercial terms. Longchamp, he said, "has the potential to become our next $100 million brand," while Off-White "represents another step for us into the high-end category."
Off-White was founded in 2012 and released its first fragrance collection in 2022, developed under the creative direction of founder Virgil Abloh before his death in late 2021. Ownership of the label has since moved through several hands, including LVMH and New Guards Group, before Bluestar Alliance — the owner of Bebe and Limited Too — acquired the business in 2024.
The 2027 slate extends beyond those two names. Interparfums also intends to roll out new products for Annick Goutal, the French fragrance house it acquired in 2025, the same year it signed a licensing agreement with Longchamp.
Interparfums' portfolio already includes fragrances for Coach, Jimmy Choo and MCM, and in September the company announced a licensing deal to produce scents for Puma.