Retail / news brief
Mondelez WTR and Extime Duty Free launch Toblerone activation at Paris airports
Mondelez World Travel Retail and Extime Paris Duty Free have unveiled a multi-location Toblerone campaign at Paris Charles de Gaulle and Orly airports, featuring a branded shop-in-shop, personalised gifting and limited-edition Swarovski crystal bars.
The activation includes a Toblerone shop-in-shop at Paris Orly Airport with a prominent branded backwall and a personalisation printer that creates custom gift sleeves with travellers' photos and messages, targeting Millennial and Gen Z travelers. The travel retail-exclusive Toblerone Crispy Caramel variant is highlighted with a dedicated display.
A limited-edition collection of Toblerone Crystal Bars handcrafted by Swarovski is central to the 'The Ultimate Gift' campaign, available across both airports. Additionally, an expanded Paris-inspired Sense of Place collection has been introduced exclusively through Extime Paris Duty Free.
Mondelez WTR Vice President and Managing Director Joost Rosmuller emphasized that personalizing visibility to the location drives engagement and category growth. The dual-airport campaign spans Paris Charles de Gaulle and Paris Orly, operated by the Extime joint venture between Lagardère Travel Retail and Groupe ADP.