Tag
Mondelez
Stories tagged Mondelez.
Mondelez travel retail chief says confectionery's 8% purchase rate is a relevance gap, not a demand gap
Mondelez World Travel Retail's Joost Rosmuller argues that with 91% of consumers snacking daily but only 8% buying confectionery in duty free, the industry's challenge is engagement rather than appetite. He points to a projected duty-free market of US$87 billion by 2031 as room to grow.
Mondelez WTR and Extime Duty Free launch Toblerone activation at Paris airports
Mondelez World Travel Retail and Extime Paris Duty Free have unveiled a multi-location Toblerone campaign at Paris Charles de Gaulle and Orly airports, featuring a branded shop-in-shop, personalised gifting and limited-edition Swarovski crystal bars.