Beauty / news
Madonna Fronts KIKO Milano’s New Global Campaign as Brand Expands Into Macy’s
KIKO Milano has tapped Madonna to lead its latest global campaign, ‘The KIKO Show,’ while expanding into Macy’s stores in the US.
The Italian beauty brand is entering a new chapter with Madonna as the face of its high-glamour campaign, titled ‘The KIKO Show.’ The campaign features the pop icon in a series of dramatic beauty transformations set against LED backdrops.
Photographed by Rafeal Pavarotti, the campaign includes an exclusive remix of Madonna’s ‘Bring Your Love’ by producer Stuart Price. It opens with the question, ‘Have you met KIKO?’ and is built around themes of self-expression and unapologetic Italian style.
Drew Elliot, KIKO Milano’s Chief Brand Officer, described Madonna as ‘the blueprint’ for the confidence and individuality the brand aims to embody. ‘The KIKO Show has just begun,’ he said.
The campaign signals KIKO Milano’s heightened US ambitions, coinciding with the brand’s expansion into Macy’s. The partnership is more than a celebrity endorsement—it is a statement of intent to elevate the brand’s global profile.