Tag
global expansion
Stories tagged global expansion.
Partner Season II Uses Celebrities to Push C-Beauty Brands Global with London Pop-Up
A new reality docuseries, Partner Season II, follows six Chinese celebrities—including top livestreamer Austin Li—as they operate a temporary C-beauty store in London to help 14 Chinese beauty brands gain international exposure beyond traditional livestream commerce.
Madonna Fronts KIKO Milano’s New Global Campaign as Brand Expands Into Macy’s
KIKO Milano has tapped Madonna to lead its latest global campaign, ‘The KIKO Show,’ while expanding into Macy’s stores in the US.