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JCDecaux Launches Flightpath Advertising Solution at London Event
JCDecaux introduced Flightpath, a new advertising campaign designed around the full passenger journey, during a London briefing that also celebrated an eight-year concession extension at Heathrow Airport.
JCDecaux hosted 'The Business of Brand Building' session at Landing Forty Two in London's Leadenhall Building, unveiling Flightpath, an advertising solution that targets travellers throughout their airport experience. The launch follows the announcement that JCDecaux has secured an eight-year extension to its advertising concession at Heathrow Airport, which is marking its 80th anniversary this year.
The event featured presentations from key industry figures, including Heathrow Airport Retail Director Fraser Brown, Havas Group Managing Partner Karina Manolis, and Lumen Research CEO Mike Follett. JCDecaux executives Elena Karoussis and Richard Simkins also addressed the audience.
JCDecaux UK Co-CEO Chris Collins opened the briefing, noting the backdrop of growth and investment in airports, with airlines adding capacity and routes. 'Heathrow and Edinburgh continue investing heavily in infrastructure and customer experience,' he said, thanking Heathrow for its trust in the partnership.
Flightpath is designed to engage premium audiences through attention-led advertising across the entire passenger journey, from check-in to boarding. The solution aims to capitalise on the captive environment of airports and the high dwell time of travellers.