advertising
Stories tagged advertising.
Boll & Branch Draws Internal Lines on AI-Generated Advertising
Boll & Branch has been folding generative AI into its marketing imagery and campaign copy, but the premium home brand is setting its own guardrails on where the tools are allowed, chief creative officer Kristen Deyco says.
Retail media networks pitch their edge at Ascendant Network showcase
As retail media networks multiply, major industry players gathered in New York last week to convince advertisers their ad businesses stand out. The event featured 15 presentations from companies including The Home Depot, Albertsons and PayPal.
FTC and 22 States Sue Amazon Over Alleged Secret Ad Surcharge Scheme
The Federal Trade Commission and 22 states have sued Amazon, accusing the company of secretly raising advertising prices for over a million businesses through its online ad auctions.
Carhartt’s NFL campaign puts Highmark Stadium’s builders in the spotlight
Carhartt’s latest “Made Possible” ad spotlights the tradespeople who built Highmark Stadium, the Buffalo Bills’ new home, as the workwear brand taps into football season without featuring athletes on the field.
Topgolf's new CEO targets advertising and licensing growth
New Topgolf CEO David McKillips is charting a strategy to expand the company's advertising network and license its brand for consumer products, adding fresh revenue streams to its entertainment business.
Marketers adopt AI but draw the line on customer-facing content
Most marketers now use AI in creative work, but many are setting strict boundaries on customer-facing content. New research shows nearly all plan to increase AI investment, even as consumer confidence in AI-generated quality drops.
Walmart Connect Introduces Negative Keywords for Sponsored Products
Walmart's advertising arm now lets brands block their ads from certain search terms, a shift aimed at giving marketers more control over budget efficiency.
OpenAI Trials Product Carousel Ads on ChatGPT
OpenAI is testing a product carousel ad format in ChatGPT, allowing multiple products to appear side-by-side in a single ad placement at the bottom of conversations.
JCDecaux Launches Flightpath Advertising Solution at London Event
JCDecaux introduced Flightpath, a new advertising campaign designed around the full passenger journey, during a London briefing that also celebrated an eight-year concession extension at Heathrow Airport.
L'Oréal Partners with OpenAI to Integrate AI Across Brand Portfolio
L'Oréal Group announced a strategic partnership with OpenAI at the VivaTech trade show in Paris, aiming to embed AI into customer journeys and advertising, starting with US product discovery and virtual try-ons.