Instacart Launches White-Label Cart Assistant and Clementine AI Shopping Tool

Announced on Wednesday, Cart Assistant is designed to let shoppers look for deals, reorder items and build a cart from a photo of a shopping list. Retailers can deploy the tool under their own branding, giving regional grocers access to an AI shopping feature that larger chains have been rolling out.

Instacart described Cart Assistant as the latest addition to its enterprise services for retailers. The company also powers retailers' e-commerce marketplaces, advertising businesses and in-store technology such as digital price labels and smart carts.

Clementine is a separate AI grocery shopping assistant available to users of Instacart's marketplace in the U.S. and Canada. It was announced alongside Cart Assistant.

Instacart previously launched integrations with ChatGPT late last year and with Claude in April, allowing shoppers to create shoppable grocery lists in the app.

Ryan Hamburger, chief commercial officer at Instacart, said the company wanted to create a shopping assistant fully embedded within the Instacart marketplace and on retailers' e-commerce websites so customers do not have to go elsewhere.

Retail giants including Walmart, Kroger and Amazon have already launched AI assistants that offer recommendations or curated shopping lists. Instacart's new white-label option aims to make similar capabilities easier for regional grocers to adopt.