world cup
Stories tagged world cup.
Travel Executives Urge Trump Administration to Target 100 Million Annual Visitors by 2030
Source signal: Travel Execs Push Trump for 100 Million+ International Visitors by 2030
Yili's World Cup Campaign Becomes Viral Marketing Success on Weibo
Chinese dairy giant Yili generated over 1 billion reads on Weibo with a World Cup campaign centered on emotional storytelling rather than star power alone.
How a Thunderstorm Turned Mbappé's World Cup Match Into Marketing Gold for Dongpeng Bushuaila
A rain delay during a France vs. Iraq World Cup match sparked a viral social media moment that Chinese sports drink brand Dongpeng Bushuaila leveraged for a marketing win.
Boots Expands Midnight Delivery Via Deliveroo for World Cup Fans
Boots is extending on-demand delivery hours until midnight at 25 UK locations through Deliveroo, tapping into World Cup viewership spikes and rising demand for same-day essentials.
ASUR Airports Launches ‘Game on at LAX’ World Cup Activations
ASUR Airports is hosting FIFA-themed activations at Los Angeles International Airport, offering exclusive LAX-branded soccer jerseys to shoppers who spend over $75 with select retail partners.
Beauty Brands Go All-In on 2026 World Cup Marketing Blitz
Dove, Paula's Choice, NYX, and Unilever are launching campaigns and activations around the 2026 FIFA World Cup, targeting a potential audience of 6 billion viewers.
Adidas Taps Street Football Culture in China World Cup Push
Adidas launches an offline activation in China during the World Cup, featuring non-professional players and a Messi exhibition to deepen local engagement.
World Cup Victory Gives UK Retail a Boost, But Dark Side Looms
England's opening World Cup win drove a 'significant' increase in footfall on UK high streets, according to new data.