ASUR Airports Launches ‘Game on at LAX’ World Cup Activations

ASUR Airports has introduced a World Cup-inspired campaign called ‘Game on at LAX’ at Los Angeles International Airport (LAX). The initiative includes a range of FIFA-driven activations designed to engage travellers amid the football tournament.

As part of the promotion, guests who spend US$75 or more at designated retail partners within ASUR-managed terminals will receive a limited-edition LAX-branded soccer jersey. The offer is available on a first-come, first-served basis while supplies last.

ASUR Airports described the jerseys as “extremely limited” and emphasized the urgency of the giveaway. The campaign aims to bring the energy of the World Cup directly into the terminal, creating a festive atmosphere for passengers.

The initiative highlights how airports and their partners can deliver themed, seasonal experiences that add value and enjoyment to the travel journey. ASUR Airports’ team has embraced the spirit of the campaign, further enhancing the passenger experience.