supplements
Stories tagged supplements.
AG1, Ritual and Blueland Fund Clinical Research as Brand Growth Engine
Brands including AG1, Ritual and Blueland are funding clinical research to differentiate products and drive growth. AG1 committed $20 million over three years after running four clinical trials for its NextGen supplement.
AG1 broadens portfolio with gummies, canned drinks and more as CEO Kat Cole plots rapid expansion
AG1 is moving beyond its signature greens powder with new product launches and wider retail distribution, as CEO Kat Cole targets new customers through multiple formats and a 'good, better, best' strategy.
Alix Earle Takes Stake in Supplement Brand Cymbiotika
TikTok star Alix Earle has invested in liposomal supplement brand Cymbiotika, joining a roster of celebrity backers that includes Kendall Jenner and Hailey Bieber. The investment amount was not disclosed.
P&G's $3.8B Thorne Deal Caps Wellness M&A Wave
Procter & Gamble's $3.8 billion acquisition of supplement brand Thorne underscores a broader push by consumer goods giants to snap up science-backed wellness labels as shopper priorities shift toward longevity and functional health.