Beauty / json_object
Ipsy Moves Into Supplements With Quarterly Wellness Boxes Priced at $65
Ipsy is entering the wellness category for the first time with Ipsy Wellness, a trio of curated supplement boxes covering skin, hair and overall well-being, each priced at $65 and released quarterly.
The subscription service is rolling out three separate boxes — one focused on skin, one on hair and a Total Wellness edition — with product assortments that rotate each quarter. Every box is priced at $65.
The launch marks the company's first push into supplements, extending a business built on beauty product discovery and trial into a category it has not previously carried. Ipsy was introduced by Michelle Phan in 2011, during the rise of YouTube beauty personalities.
Chief executive Galen Smith described the move as an important evolution for the company, pointing to the convergence of wellness and beauty as an opening to apply Ipsy's strengths in curation and helping members discover and sample products.
Supplement brands already onboarded include Cymbiotika, Goli, Sakara and Apothékary. Lemme, the brand founded by Kourtney Kardashian Barker, along with Beam and Good Bacteria, are set to join the lineup in 2027.
The expansion places Ipsy in a wellness and supplements market that has been drawing increasing interest from beauty and retail players.