Beauty / news
Alix Earle Takes Stake in Supplement Brand Cymbiotika
TikTok star Alix Earle has invested in liposomal supplement brand Cymbiotika, joining a roster of celebrity backers that includes Kendall Jenner and Hailey Bieber. The investment amount was not disclosed.
The 25-year-old influencer and soon-to-be reality TV star adds Cymbiotika to a growing investment portfolio. The brand, founded in San Diego in 2019, reported $150 million in 2025 revenue and recently expanded its retail presence, following a $25 million fundraising round earlier this year.
Earle joins existing celebrity investors in the company, including Kendall Jenner, Hailey Bieber, Zac Efron, Steve Aoki and Peggy Gou. Cymbiotika cofounder Durana Elmi said in a statement that Earle is "honest about what her routine looks like day to day" and now helps shape the brand's direction, describing her as "where wellness is going: personal, practical and built on things that genuinely work."
Cymbiotika is known for its signature liposomal supplement format, offering flavored, single-serving 5-ml liquid packs. The brand has seen a surge in popularity, according to the company, with revenue reaching $150 million in 2025.
The investment follows several retail expansions for the supplement maker, which also raised $25 million earlier this year. Financial terms of Earle's stake were not disclosed.