Tag
retail media
Stories tagged retail media.
Albertsons launches 'micro sitcom' branded entertainment with Procter & Gamble for retail media
In June, Albertsons Media Collective and Procter & Gamble debuted "Rico's Tacos," a 22-episode micro drama series airing on in-store screens, the e-commerce platform, and social media.
Retail Media Impact Elevates Brand Engagement at Frankfurt Airport
Integrated campaigns from Apple Pay, Jägermeister and Toblerone showcase how Retail Media Impact blends media, retail and experiential marketing to engage travellers throughout their airport journey.
John Lewis Partnership Taps Kevel for On-Site Retail Media Network
The John Lewis Partnership has appointed media technology firm Kevel to power its on-site retail communications network across both John Lewis department stores and Waitrose supermarket websites.