retail media
Stories tagged retail media.
Walmart Connect goes direct to brands with on-site brand lift studies ahead of holiday ad deals
Walmart's retail media arm is approaching brand clients directly, rather than through their agencies, to offer on-site brand lift studies before the holiday shopping season. The pitch lands as marketers press for harder proof that retail media spending drives incremental sales.
Retailers Push Into Retail Media, Fintech and Data to Widen Margins Beyond Product Sales
Retailers facing intensifying competition are building new revenue pools in advertising, fintech services, data monetisation and commissions, with retail media pitched as a profit engine for physical stores.
Brian Monahan Exits Albertsons Media Collective as Retail Media Unit Moves Under CMO
Brian Monahan, hired in late July to lead Albertsons Media Collective, has left the grocery chain's retail media business. The unit now reports to Albertsons chief marketing officer Emily Turner, effective immediately.
Amazon Ads Renames Unified Platform to Amazon Ads Agent, Unveils Full-Funnel and DVA+ Tools
At its Unboxed conference in San Francisco, Amazon Ads rebranded its unified buying platform as Amazon Ads Agent and launched Full-Funnel Campaigns and DVA+, products that merge previously separate ad buying channels under AI-driven execution.
Pinterest Rolls Out Visual Search Ads and Expanded AI Ad Suite for Brands
Pinterest unveiled a new set of advertising tools, led by Visual Search Ads and an expanded automated suite, as the platform pitches itself to brands as a full-funnel marketing channel.
Walgreens to Roll Out In-Store Digital Ad Screens in 1,200 Locations With Looma
Walgreens will install digital screens carrying advertising and educational content in 1,200 stores starting in October under a partnership with in-store media company Looma, as the pharmacy chain looks to grow retail media.
Kroger Precision Marketing profit climbs 24% as retail media takes earnings spotlight
Kroger's retail media arm posted 24% profit growth in the second quarter, its strongest since 2021, while the grocer's e-commerce sales rose 20%.
Brands Told to Move Seasonal Media Spend Earlier as Shopping Journeys Shift
Retail's biggest demand moments are highly predictable, yet many brands still switch on budgets only weeks before peak shopping. A strategy executive argues that earlier investment and faster response to consumer signals are needed to reach shoppers before they decide.
Simon Property Group launches retail media network powered by mall location data
Simon Property Group has launched Simon Media Network, a retail media business that lets brands target shoppers across its U.S. malls using Wi-Fi-derived location data and consumer engagement insights.
Ace Hardware's RedVest Media Expands Retail Media Offerings With DoorDash, Influencer and Weather-Targeting Tools
Source signal: Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
Topgolf's new CEO targets advertising and licensing growth
New Topgolf CEO David McKillips is charting a strategy to expand the company's advertising network and license its brand for consumer products, adding fresh revenue streams to its entertainment business.
OpenAI Trials Product Carousel Ads on ChatGPT
OpenAI is testing a product carousel ad format in ChatGPT, allowing multiple products to appear side-by-side in a single ad placement at the bottom of conversations.
Albertsons launches 'micro sitcom' branded entertainment with Procter & Gamble for retail media
In June, Albertsons Media Collective and Procter & Gamble debuted "Rico's Tacos," a 22-episode micro drama series airing on in-store screens, the e-commerce platform, and social media.
Retail Media Impact Elevates Brand Engagement at Frankfurt Airport
Integrated campaigns from Apple Pay, Jägermeister and Toblerone showcase how Retail Media Impact blends media, retail and experiential marketing to engage travellers throughout their airport journey.
John Lewis Partnership Taps Kevel for On-Site Retail Media Network
The John Lewis Partnership has appointed media technology firm Kevel to power its on-site retail communications network across both John Lewis department stores and Waitrose supermarket websites.