retail media
Stories tagged retail media.
Brands Told to Move Seasonal Media Spend Earlier as Shopping Journeys Shift
Retail's biggest demand moments are highly predictable, yet many brands still switch on budgets only weeks before peak shopping. A strategy executive argues that earlier investment and faster response to consumer signals are needed to reach shoppers before they decide.
Simon Property Group launches retail media network powered by mall location data
Simon Property Group has launched Simon Media Network, a retail media business that lets brands target shoppers across its U.S. malls using Wi-Fi-derived location data and consumer engagement insights.
Ace Hardware's RedVest Media Expands Retail Media Offerings With DoorDash, Influencer and Weather-Targeting Tools
Source signal: Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy
Topgolf's new CEO targets advertising and licensing growth
New Topgolf CEO David McKillips is charting a strategy to expand the company's advertising network and license its brand for consumer products, adding fresh revenue streams to its entertainment business.
OpenAI Trials Product Carousel Ads on ChatGPT
OpenAI is testing a product carousel ad format in ChatGPT, allowing multiple products to appear side-by-side in a single ad placement at the bottom of conversations.
Albertsons launches 'micro sitcom' branded entertainment with Procter & Gamble for retail media
In June, Albertsons Media Collective and Procter & Gamble debuted "Rico's Tacos," a 22-episode micro drama series airing on in-store screens, the e-commerce platform, and social media.
Retail Media Impact Elevates Brand Engagement at Frankfurt Airport
Integrated campaigns from Apple Pay, Jägermeister and Toblerone showcase how Retail Media Impact blends media, retail and experiential marketing to engage travellers throughout their airport journey.
John Lewis Partnership Taps Kevel for On-Site Retail Media Network
The John Lewis Partnership has appointed media technology firm Kevel to power its on-site retail communications network across both John Lewis department stores and Waitrose supermarket websites.