Retail / article
Retail Media Impact Elevates Brand Engagement at Frankfurt Airport
Integrated campaigns from Apple Pay, Jägermeister and Toblerone showcase how Retail Media Impact blends media, retail and experiential marketing to engage travellers throughout their airport journey.
Retail Media Impact, an internal initiative uniting Fraport, Frankfurt Airport Retail (FAR) and Media Frankfurt, is transforming Frankfurt Airport into a destination for immersive brand experiences. The program aims to go beyond traditional advertising by creating seamless, omnichannel activations that connect with passengers from arrival to departure.
In 2025, Apple Pay launched an airport-wide campaign with 320 digital and static advertising placements across Terminal 1 and the long-distance railway station. The activation included pop-ups, banners, hanging displays and terminal-topper branding, maintaining visibility through to the point of sale.
Jägermeister’s long-term dual-activation in Terminal 3 combines high-impact media placements from Media Frankfurt with retail engagement opportunities facilitated by FAR. The integrated programme spans multiple passenger touchpoints while supporting conversion.