Tag
K-beauty
Stories tagged K-beauty.
Korean Fragrance Brands Rise as Next K-Beauty Export Wave
South Korean fragrance brands are gaining global traction, blending traditional ingredients with modern luxury. UK interest in Korean perfumes rose 20% year-over-year as of April 2026, and exports reached $635 million in 2024.
Olive Young Festa to Debut in Los Angeles as K-Beauty Goes Experiential
South Korea's largest beauty retailer Olive Young will host its first US edition of Olive Young Festa in Los Angeles this August, bringing 55 K-beauty and lifestyle brands to a 50,000-square-foot immersive exhibition.
Perseve Hair Brings Korean Innovation to Mass Haircare Aisle
Perseve Hair launches a new line blending Korean beauty philosophy with professional salon expertise, targeting the mass haircare market with projected 2026 revenue of $2M-$5M.