K-beauty
Stories tagged K-beauty.
TikTok Shop Beauty Chief Expects Holiday Sales Jump as Brands Go Live
TikTok Shop expects beauty sales to significantly surpass last year's holiday season, with brand-run livestreams set to take a much larger share of the platform's business, according to its beauty general manager Ajay Salpekar.
Dr.G Lands on TikTok Shop as L'Oréal Accelerates U.S. Push
Dr.G, Korea's best-selling skin care line, is launching on TikTok Shop in the U.S., marking the first time L'Oréal has debuted a brand on the platform. The move follows the brand's earlier U.S. entry through Amazon and comes a little over a year after L'Oréal acquired it.
Shilla Duty Free Singapore Marks 12 Years at Changi Airport With Beauty Push and BABYMONSTER Ticket Draw
The Shilla Duty Free Singapore is marking 12 years as master tenant of Changi Airport's beauty concession with a month-long October campaign that adds four new brands and offers shoppers a shot at concert tickets.
Medicube Tops TikTok Shop Beauty Livestreamers as Top 10 Pass $83 Million
The ten biggest beauty livestream sellers on TikTok Shop generated more than $83 million combined in the first half of the year, led by K-Beauty brand Medicube with nearly $19.4 million.
Shinsegae Opens Hyper Ground K-Beauty Pop-Up in New York
Shinsegae has launched a three-month K-beauty pop-up called Hyper Ground at The Shops at Hudson Yards in New York, featuring more than 30 brands, most of which have yet to reach U.S. retail.
Target widens K-beauty push with Beauty Studio rollout
Target has deepened its Korean beauty offering, quadrupling its K-beauty assortment earlier this year and folding six K-beauty cosmetics labels into its new Beauty Studio, which replaces the Ulta Beauty shops previously housed inside its stores.
Harding+ brings three K-beauty brands to European cruise ships
Harding+ is adding Medicube, Biodance and Thank You Farmer to its onboard skincare offer across European ships, starting this month. The products are merchandised around a five-step beauty routine to meet growing demand for ingredient-led skincare.
Deau Skin Aims to Move US Skincare Consumers Beyond K-Beauty with Japanese Philosophy
Deau Skin, a Japanese-inspired skincare brand founded by Hina Mian, has launched direct-to-consumer with four products priced from $55 to $120, betting that American consumers are ready for a skincare approach centered on quality over novelty.
Sephora to Launch K-Beauty Brand Yepoda in US on Aug. 11
Yepoda, a certified B Corp with two million customers worldwide, will debut its six-step routine at Sephora starting Aug. 11, with prices ranging from $23 to $39.
Korean Fragrance Brands Rise as Next K-Beauty Export Wave
South Korean fragrance brands are gaining global traction, blending traditional ingredients with modern luxury. UK interest in Korean perfumes rose 20% year-over-year as of April 2026, and exports reached $635 million in 2024.
Olive Young Festa to Debut in Los Angeles as K-Beauty Goes Experiential
South Korea's largest beauty retailer Olive Young will host its first US edition of Olive Young Festa in Los Angeles this August, bringing 55 K-beauty and lifestyle brands to a 50,000-square-foot immersive exhibition.
Perseve Hair Brings Korean Innovation to Mass Haircare Aisle
Perseve Hair launches a new line blending Korean beauty philosophy with professional salon expertise, targeting the mass haircare market with projected 2026 revenue of $2M-$5M.