K-beauty
Stories tagged K-beauty.
Harding+ brings three K-beauty brands to European cruise ships
Harding+ is adding Medicube, Biodance and Thank You Farmer to its onboard skincare offer across European ships, starting this month. The products are merchandised around a five-step beauty routine to meet growing demand for ingredient-led skincare.
Deau Skin Aims to Move US Skincare Consumers Beyond K-Beauty with Japanese Philosophy
Deau Skin, a Japanese-inspired skincare brand founded by Hina Mian, has launched direct-to-consumer with four products priced from $55 to $120, betting that American consumers are ready for a skincare approach centered on quality over novelty.
Sephora to Launch K-Beauty Brand Yepoda in US on Aug. 11
Yepoda, a certified B Corp with two million customers worldwide, will debut its six-step routine at Sephora starting Aug. 11, with prices ranging from $23 to $39.
Korean Fragrance Brands Rise as Next K-Beauty Export Wave
South Korean fragrance brands are gaining global traction, blending traditional ingredients with modern luxury. UK interest in Korean perfumes rose 20% year-over-year as of April 2026, and exports reached $635 million in 2024.
Olive Young Festa to Debut in Los Angeles as K-Beauty Goes Experiential
South Korea's largest beauty retailer Olive Young will host its first US edition of Olive Young Festa in Los Angeles this August, bringing 55 K-beauty and lifestyle brands to a 50,000-square-foot immersive exhibition.
Perseve Hair Brings Korean Innovation to Mass Haircare Aisle
Perseve Hair launches a new line blending Korean beauty philosophy with professional salon expertise, targeting the mass haircare market with projected 2026 revenue of $2M-$5M.