Retail / news
Shilla Duty Free Singapore Marks 12 Years at Changi Airport With Beauty Push and BABYMONSTER Ticket Draw
The Shilla Duty Free Singapore is marking 12 years as master tenant of Changi Airport's beauty concession with a month-long October campaign that adds four new brands and offers shoppers a shot at concert tickets.
Running from 1 to 31 October, the anniversary promotion gives travellers who spend at least S$150 (US$118) at The Shilla Duty Free Singapore stores across terminals 1 to 4, or through the iShopChangi platform, an entry into a prize draw. Twenty-four winners will each receive a pair of tickets to K-pop girl group BABYMONSTER's sold-out Singapore concert on 29 November, alongside the chance to win an exclusive beauty bag.
The campaign also puts a spotlight on four recent additions to the retailer's beauty line-up: Medicube, Anua, Foreo and OOTD Beauty. Anua is a fast-growing K-beauty label known for its PDRN and Heartleaf ranges, while OOTD Beauty focuses on easy-to-use products aimed at everyday skincare routines. Purchases from Anua, Foreo and OOTD Beauty earn double entries into the prize draw.
Managing Director Charles Lee said travel retail is increasingly about creating experiences that encourage discovery and build meaningful connections with travellers. He added that The Shilla Duty Free continues to evolve its retail offer by curating beauty ranges, bringing in new brands and creating moments that go beyond the traditional shopping journey.
The anniversary marks 12 years since The Shilla Duty Free Singapore took on the role of master tenant of the beauty concession at Singapore Changi Airport.