Beauty / news
Harding+ brings three K-beauty brands to European cruise ships
Harding+ is adding Medicube, Biodance and Thank You Farmer to its onboard skincare offer across European ships, starting this month. The products are merchandised around a five-step beauty routine to meet growing demand for ingredient-led skincare.
Cruise retailer Harding+ is expanding its Korean beauty assortment with three new skincare brands: Medicube, Biodance and Thank You Farmer. The labels are launching onboard European vessels from this month, marking their first availability at sea.
The new range includes Medicube's Collagen line and Zero Pore Cleansing Pads, Biodance's best-selling collagen sheet masks, and Thank You Farmer's SPF collection. Rather than grouping items by brand, the onboard display is arranged to guide customers through a simple skincare journey: cleansing, toning, treatment, moisturising and sun protection.
The additions build on Harding+'s existing K-beauty programme, which recently saw Anua expand from 14 to 27 ships following strong sales. The retailer says the move responds to rising guest interest in ingredient-focused skincare.
The partnership was sparked by a meeting between Harding+ Beauty Category Manager Caitlin Allen and Luneia Brands Managing Director Gemma Murari at the Women in Travel Retail+ event during TFWA World Exhibition & Conference in Cannes last year.