direct-to-consumer
Stories tagged direct-to-consumer.
Jana Craig of 'Love Island USA' Enters Beauty With Aura by Jana Lash Line
The reality star and influencer is launching her own beauty brand, Aura by Jana, starting with a lash collection that goes direct-to-consumer on Nov. 6. The debut range comprises six glue-on lash packs and one self-adhesive cluster set.
Stylist Alex Brown Launches Ruti Ruti, a Clip-In Extension Brand Built for Fine Hair
Celebrity hairstylist and salon owner Alex Brown has launched Ruti Ruti, a self-funded direct-to-consumer clip-in hair extension brand aimed at women with fine-to-medium-density hair who want fullness without bulk.
Bogg Expands Beyond Beach With Zippered Go Tote Line
Bogg is widening its range past the open-top EVA beach tote with the Go Tote, a zippered carry aimed at commuters, athletes and travelers, priced from $90 to $150.
Ruggable shifts 10% of ad spend from Meta to creators and connected TV
Ruggable has moved roughly a tenth of its overall advertising budget out of performance channels such as Meta and into brand channels including influencers and connected television since last August, with plans to add another 15% to 20% next year.
The Laundress Lands at Target in Its Biggest Retail Push Yet
Unilever-owned The Laundress is moving beyond direct-to-consumer with a 16-SKU collection at Target, rolling out to 600 stores this month and 1,000 by March 2027.
Reformation reports first public-quarter revenue of $155.2M as active customers climb 23%
Reformation used its debut earnings call as a public company to pitch the durability of its direct-to-consumer model, reporting second-quarter net revenue of $155.2 million and 23% growth in active customers.
Boll & Branch Draws Internal Lines on AI-Generated Advertising
Boll & Branch has been folding generative AI into its marketing imagery and campaign copy, but the premium home brand is setting its own guardrails on where the tools are allowed, chief creative officer Kristen Deyco says.
Optimax Eyewear Widens Vertically Integrated Push as Online Prescription Eyewear Matures
Optimax Eyewear, the Atlanta-based parent of GlassesUSA.com, is expanding a vertically integrated model spanning retail, manufacturing and technology as online eyewear enters a more mature phase.
Zegna Group’s H1 Revenue Rises to €987.3 Million, but Net Profit Falls
Ermenegildo Zegna Group grew first-half revenue 9 percent to €987.3 million, driven by strong direct-to-consumer sales, although net profit declined during the period.
DTC Startups Rethink Wholesale and Adopt AI to Scale, Founders Say at eTail Boston
At eTail Boston, a panel of founders and executives from direct-to-consumer brands discussed using AI for search, content and operations while reshaping wholesale relationships to drive growth.
Deau Skin Aims to Move US Skincare Consumers Beyond K-Beauty with Japanese Philosophy
Deau Skin, a Japanese-inspired skincare brand founded by Hina Mian, has launched direct-to-consumer with four products priced from $55 to $120, betting that American consumers are ready for a skincare approach centered on quality over novelty.
Reformation Files for IPO After Surpassing $500M in Sales
The Los Angeles-based womenswear brand has filed for an initial public offering on the New York Stock Exchange, citing 20 consecutive quarters of double-digit revenue growth.
Hill House Hits $110 Million in Sales, Eyes Next Chapter
Six years after its nap dress went viral during the pandemic, Hill House has grown to $110 million in sales and is expanding through collaborations and retail.