direct-to-consumer
Stories tagged direct-to-consumer.
Boll & Branch Draws Internal Lines on AI-Generated Advertising
Boll & Branch has been folding generative AI into its marketing imagery and campaign copy, but the premium home brand is setting its own guardrails on where the tools are allowed, chief creative officer Kristen Deyco says.
Optimax Eyewear Widens Vertically Integrated Push as Online Prescription Eyewear Matures
Optimax Eyewear, the Atlanta-based parent of GlassesUSA.com, is expanding a vertically integrated model spanning retail, manufacturing and technology as online eyewear enters a more mature phase.
Zegna Group’s H1 Revenue Rises to €987.3 Million, but Net Profit Falls
Ermenegildo Zegna Group grew first-half revenue 9 percent to €987.3 million, driven by strong direct-to-consumer sales, although net profit declined during the period.
DTC Startups Rethink Wholesale and Adopt AI to Scale, Founders Say at eTail Boston
At eTail Boston, a panel of founders and executives from direct-to-consumer brands discussed using AI for search, content and operations while reshaping wholesale relationships to drive growth.
Deau Skin Aims to Move US Skincare Consumers Beyond K-Beauty with Japanese Philosophy
Deau Skin, a Japanese-inspired skincare brand founded by Hina Mian, has launched direct-to-consumer with four products priced from $55 to $120, betting that American consumers are ready for a skincare approach centered on quality over novelty.
Reformation Files for IPO After Surpassing $500M in Sales
The Los Angeles-based womenswear brand has filed for an initial public offering on the New York Stock Exchange, citing 20 consecutive quarters of double-digit revenue growth.
Hill House Hits $110 Million in Sales, Eyes Next Chapter
Six years after its nap dress went viral during the pandemic, Hill House has grown to $110 million in sales and is expanding through collaborations and retail.